With the fierce competition in the market, more and more enterprises have begun to pay attention to the shaping and promotion of brand image. In brand image, IP image design is a very important aspect. Under the trend of intelligence and the Internet, the future of IP image design may focus more on digital and social networks. Through digital technology and social platforms, businesses can better interact and communicate with consumers, increasing brand rates and loyalty. This article will introduce you to IP image design from four dimensions.
IP image design is an exclusive image style designed for a company or brand to increase brand value and popularity. IP image design not only includes the design of corporate logo, but also includes the dissemination of corporate culture and the promotion of brand image. In IP image design, it is necessary to follow the relevant design principles such as concise and clear, highlighting brand characteristics, and easy identification.
There are three main elements of IP image design:
The first is color. Color is an important factor that affects a brand's image. Different colors will give people different emotional experiences. For example, red represents enthusiasm and vitality, blue represents stability and professionalism, and green represents health and environmental protection. Pixso plug-in square has a built-in ** color picking plug-in, select the IP image, click the one-click color picking button to get the color scheme of the IP image design, which is suitable for designers to learn the color matching of excellent IP image design.
The second is the font, which can convey the personality and style of the brand and is an important part of the brand image. For example, Huawei's font uses a "Chinese fine black" font, which represents a high-end atmosphere.
Finally, there is the graphics, which are the core of the brand image and can vividly express the concept and characteristics of the brand. For example, the Mercedes-Benz logo has a star-shaped motif that represents the pursuit of excellence and leadership.
Instant Design is a professional-level UI design tool in China, such as PC web pages, mobile apps, and applet pages, all of which can be efficiently completed through instant design. Nowadays, there are more and more designers who use instant design for visual design such as illustrations, posters, and banners.
You can create a whole new project from 0 to 1 in Instant Design, with regular vector editing, pen tools, masks, Boolean operations, outlines, style modifications (fonts, fills, strokes, shadows, rounded corners, alignment), and more to handle all kinds of delicate design work
You can also apply what you've learned through tutorials on IP emoji design.
In conclusion, IP image design is a very important aspect of brand image. Through careful design and promotion, you can improve brand value and popularity, and promote the development of enterprises. In the future, IP image design will develop in the direction of more personalization, digitalization and environmental protection, which will also provide more opportunities and challenges for enterprises. **10,000 Fans Incentive Plan