In 2023, the Mini Program short drama market will show a trend closely related to the content of online text IP adaptations. More and more mini program short dramas are hidden behind the shadow of online text IP, which is a win-win situation for both the online text platform and the producer of the mini program short drama.
In the mini program short dramas, many popular works are adapted from online text IPs. For example, "I Was a Stepmother in the 80s", "Mr. Li, You Found the Wrong Lady", "Lucky Pregnancy and Favorite Wife: Zhan Ye, Good Night!" and so on are adapted from works on online platforms such as Tomato**. In addition, in the field of horizontal screen account-sharing short dramas, platforms such as Tencent** and Youku have also launched many short drama works adapted from online text IP.
The participation of IP adaptation of online texts in the micro-short drama creation market is getting higher and higher. All major online literature platforms have participated in the development and production of short dramas through copyright shareholding, cash investment, etc. In particular, Tomato**, in addition to the copyright of the production company in batches, will also provide cash investment to the production team of small program short dramas that lack financial support, and maintain the output of a popular IP adaptation project with a turnover of more than 10 million per month.
This cooperation model provides a new way for the content creation of free online text to mature Mini Program short dramas, and forms a relatively clear business model. For the producer of the mini program short drama, the cost of purchasing the online text IP for adaptation may be higher than the original script. However, works adapted from online text IP perform better in the market because they have established a certain audience base and popularity in the market.
The participation of online IP can improve the out-of-the-circle rate of popular micro-short dramas. Through reasonable tailoring and adjustment, the key plots and cool points in the original work can be extracted, which can improve the popularity and attractiveness of micro-short dramas. In addition, online text IP can also provide content wind value, and online text IP adaptations that meet user preferences are more likely to win the love of the audience.
When adapting the IP of a web text, the development of the script can be divided into three key steps. The first is to take the framework and extract the key plots and cool points in the story; Then it is to delete the branch lines to make the characters, merge the duplicate characters, delete the unimportant story lines, and connect the key plots through the characters; Finally, add fresh points to create unique content highlights that make the work differentiated.
In general, Mini Program short dramas adapted from online text IP are popular in the market, and have commercial value for both online text platforms and Mini Program short drama producers. Through the cooperation in adapting the IP of online texts, the quality and popularity of micro-short dramas can be effectively improved and more audiences can be attracted. In addition, this cooperation model has also brought considerable economic benefits to online text platforms and mini program short drama producers.
Now, in the face of the boom of online text IP adaptation, we can't help but ask, what does it mean to adapt a mini program short drama from an online text IP? Is the impact on society and industry positive or negative? How will it affect our creative and cinematic experience? It is necessary for us to further ** this question and find more answers.