There is no doubt that now the foreign trade independent station has become an important tool for enterprises to carry out brand promotion and product sales, after the establishment of foreign trade, enterprises will carry out the drainage work through a variety of ways and channels, but if the traffic is obtained, the first can not retain visitors, these visitors are converted into inquiries, then the promotion cost of the enterprise will be wasted. So how can you be inEstablishment of independent foreign trade stationWhen trying to improve the **conversion? The following is a specific introduction to the enterprise.
1. Improve the opening speed.
The opening speed is an important factor that affects the conversion of high bounce rate, so enterprises should take into account the opening and loading speed when doing foreign trade. It is generally recommended to use a foreign server, and not to use a lot of **, as well as animation effects, and **to compress, optimize and simplify *** while maintaining clarity
2. Title writing.
The title tag of foreign trade will be displayed on the search page, so the writing of title will directly affect the click-through rate of **. Therefore, when writing the title, enterprises should not only consider the problem of search engine Google inclusion and ranking, but also need to consider how to make the title more attractive, which can simply and directly indicate the advantages of the product or enterprise, and it is recommended to add numbers to deepen the user's impression.
3. The banner should be attractive.
Most users in foreign trade enter the homepage of the official website, and whether the banner is attractive to users directly affects whether users will continue to browse. Therefore, it is generally recommended to show the advantages of the enterprise or the selling point of the main product in the banner diagram, or point out the discounts and discounts, so as to arouse the interest of users.
Fourth, cooperation cases and customer evaluation display.
Compared with some of the company's own promotional copy, users are more willing to believe in the real evaluation of enterprise cooperation customers, enterprises can set up a special column page in the navigation to display the company's cooperation cases, well-known cooperative customers, as well as the evaluation of some customers after use, or some old customers in the social evaluation of the product to show the advantages of the company and the product, but also more authentic.
In order not to let the follow-up promotion work of foreign trade enterprises go to waste, enterprises must pay attention to and do a good jobEstablishment of independent foreign trade stationwork, build a marketing-oriented foreign trade**.
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