In the last part, we shared digital business models, and today we will talk about digital organizational capabilities. In the process of driving digital transformation, modern enterprises must hone and strengthen the following five key digital organizational capabilities:
Keen insightIn the ever-changing digital business environment, companies should not rest on their laurels, but should always keep acutely aware of market dynamics, emerging competitors, technological innovations, and business model innovations. For example, Amazon's powerful data analysis capabilities accurately grasped consumer demand trends, and after making a breakthrough in the book business, it quickly expanded its success model to diversified fields.
Efficient iteration capabilitiesA digital organization should have the ability to respond quickly to changes in market demand, adopt agile development methods, release minimum viable products (MVPs) with core functions as early as possible, and continuously iterate and optimize products frequently based on user feedback and market performance. Douyin is a typical example, which has effectively explored ways to make money in line with the characteristics of the platform through flexible innovation and iterative updates of business models such as advertising models, live streaming and e-commerce entrances.
Scalability at scaleEnterprises need to build a service system that can achieve rapid and efficient expansion, so as to easily respond to the needs of large customer groups and form a competitive advantage that is difficult to replicate. Airbnb's growth is a testament to this, from a start-up to the world's leading short-term rental platform, relying on its strong and efficient ability to serve at scale.
Intelligent decision-making capabilitiesIn the face of the challenges of the digital era, organizations need to focus on improving the pool of data science talents and technical capabilities, and rely on big data analysis tools to empower the decision-making process. Traditional intuitive and empirical decision-making methods are no longer sufficient to meet current needs, and have been replaced by a data-driven decision-making culture. Google's success is due to this data-based decision-making intelligence, which has led to the development of the world's top search engine algorithms.
Strategic vision capabilitiesWith the power of digital platforms, enterprises should not only deepen their development in their original fields, but also have the courage to expand across borders and create new business frontiers. Apple's case is particularly prominent, as it has successfully expanded its business from the smartphone industry to multiple frontiers such as Apple Pay, Apple Watch, and even CarPlay.
To sum up, a successful digital organization must not only have keen market insight and rapid iteration capabilities, but also have excellent large-scale service capabilities, intelligent data-driven decision-making capabilities, and broad strategic vision and cross-border innovation capabilities.
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