Milan, March 2024.
Bally's new Spring/Summer 2024 campaign showcases the first collection created by Creative Director Simone Bellotti through the lens of Alesdair McClellan.
Shot in the understated elegance of Milan's Villa Clerici, the campaign captures the Bally Spring/Summer 2024 collection with its soft-line architecture and the exquisite craftsmanship of the Bally Spring/Summer 2024 collection, showcasing Simone Bellotti's playful dual-style design aesthetic, which reinterprets the classics with a twist and puts a modern spin on Bally's signature details. The campaign also showcases the Plume loafers, handcrafted Scribe lace-up oxfords and Glendale flats, as well as the season's signature Bell and Ollam bags, showcasing Bally's textured leather and craftsmanship.
The Bally Spring/Summer 2024 campaign celebrates a natural, intimate and casual style, exploring the brand's core values of craftsmanship, heritage, innovation and excellence through the creative director Simone Bellotti's unrestrained visual language. Set against a spectacular, minimalist backdrop, the campaign highlights the subtlety of the collection, focusing on the attention to detail, classic models and minimalist accessories. Reinterpreting classic styles with a modern twist, creating an indispensable urban wardrobe and adding a new twist to everyday wear.