In the luxury car market, BMW and Audi have been in the spotlight. There are different opinions about which brand is higher. Today, I'm here to uncover this mystery for you.
First, let's look at brand history and positioning. BMW was founded in 1916 with an initial focus on the development of aero engines. Audi, on the other hand, was founded in 1909 and was involved in automobile racing in its early days. In terms of brand positioning, BMW has always emphasized driving pleasure and excellent performance, while Audi has focused on technology and luxury.
Next, let's take a look at the exterior design of both cars. BMW's exterior design is sleek and sporty, with a classic kidney grille that is unforgettable. The exterior design of Audi is more low-key and stable, with attention to detail and the overall streamline.
Entering the car, BMW's interior style is simple and full of technology, with a large number of soft materials and leather wrapping, full of texture. Audi's interior, on the other hand, is more luxurious and comfortable, and everything from materials to workmanship is top-notch.
In terms of driving experience, BMW's handling performance has always been praised by everyone, and it is very confident to drive. The Audi, on the other hand, is smoother and more comfortable to drive, and the suspension system has been finely tuned.
In addition to the above points, brand value is also an important criterion to measure the grade of a brand. Both BMW and Audi have high performance in terms of brand value, but in the minds of some consumers, Audi's brand image is more high-end and connotative.
To sum up, BMW and Audi have their own merits, and which brand is higher also varies from person to person. If you're looking for driving pleasure and stylish looks, BMW might be a better fit for you; If you're more concerned about technology and luxury, then Audi may be the way to go.
Well, that's all there is to know about which grade is higher between BMW and Audi. If you have any comments or suggestions on this article, please leave a message in the comment area to share.