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Based on the terminal sales data, the ranking of the domestic auto market was released last week, and the overall sales volume was relatively sluggish because most models were affected by the shutdown of work and operation during the Spring Festival. In the new energy market, BYD's first position is still very stable, but it has not yet recovered its previous sales level, with weekly sales of only 3170,000 units. If it is specific to the model, what kind of performance does it have? Let's focus on the ranking of sedan terminal sales from February 19 to February 25, 2024.
According to the data, the best-selling sedan last week was the Qin Plus DM-i of BYD Dynasty Network, with a total of 7,852 new cars sold, and the main reason was the listing of the Qin Plus DM-i Glory Edition, which further lowered the threshold for buying a car, 7The starting price of 980,000 yuan has also "rolled" to a new height in the A-class car market. The Qin PLUS DM-i also proved the impact of "electricity is lower than oil", so the sales of the second Nissan Sylphy were only 4,088 units, and the sales gap between the top two was nearly 4,000 units.
BYD Seagull's sales also improved to a certain extent last week, from 2,254 to 4,035 units, ranking third on the list. It was followed by the Wuling Hongguang MiniEV, which sold 3,961 new cars in a single week, and slipped in the rankings, falling from first place in the previous week to fourth place now. Volkswagen Lavida ranked fifth, with weekly sales of 3,183 units, and it is still in a relatively sluggish state.
BYD destroyer 05 is a "new face" in the list, last week was mainly because of the launch of the Glory version of the model, the people-friendly ** made its sales also have a temporary outbreak, 7 days sold 2930 new cars, won the sixth place on the list. Wuling Binguo's performance in recent weeks has been mediocre, with 2,498 units delivered last week, not much behind the ninth-placed Volkswagen Sutar. Tesla's Model 3 entered the list with a weekly sales of 2,458 units, and Geely Xingrui, Changan Yidong, BYD Dolphin and other models have missed the top 10 this time.
Author's point of view:Through the TOP10 of the weekly sales list of sedans, we can see that in the domestic auto market, the fastest way to boost sales in the short term is to reduce prices, and the BYD Qin PLUS DM-i and Destroyer 05 are good examples. But in the long run, if you want to be invincible forever, it is far from enough to rely on the "best war", and the improvement of product strength is the top priority. Nowadays, the competition between independent and joint ventures, fuel and new energy has reached a fever pitch, and who will have the last laugh, let's wait and see.