On March 4, the investment community reported that one of the Asian layer breeding and egg products companies, Zhengda Layer Breeding (Beijing)** referred to as "Zhengda Egg Industry"), recently announced the completion of the projectSeries A financing。The scale of this round of financing is:500 million RMB, byChina Agricultural Reclamation Industry Development** (hereinafter referred to as "China Reclamation**") led the investmentCITIC** acted as the financial advisor and DeHeng Law Firm acted as the legal advisor.
This round of financing will be used for brand building and marketing, R&D investment, and building an upstream and downstream ecosystem of the industrial chain.
This round was led by investorsZhongken**It is believed that in recent years, the state has paid attention to the "three rural" issues and put forward the policy of "agricultural power"; At the same time, consumers' demand for healthy and safe food and food security in large cities is increasing, and higher requirements are put forward for the whole industry chain and large-scale production; At present, the scale and industrialization process of the layer industry are accelerating, and the brand eggs are showing double-digit growth. Zhongken** said that as a leading enterprise in large-scale breeding and the closest company to consumers, Zhengda Egg Industry has become one of the laying hen enterprises with the most complete industrial chain layout in China, and is very optimistic about Zhengda Egg Industry. It is hoped that through this round of financing, it will help enhance the core competitiveness of Zhengda egg industry, make it go global, and become a layer breeding and egg company with strong international competitiveness.
Chia Tai Egg Management TeamIt is believed that laying hen enterprises need to "break through three passes" in the transformation and upgrading from small eggs to large industries: first, in the case of unlimited expansion of supply capacity, but it is relatively difficult to stimulate demand, the original "small scattered" breeding and sales model is upgraded, and the transformation to scale, branding, science and technology, and green; second, upgrade the technology to eliminate the food safety risk of eggs from farm to table in an all-round way; Third, the egg industry chain will be extended to the back end, and the production of single shell egg products will be upgraded to the diversified development of brand shell eggs, liquid eggs and egg products. This can not only provide consumers with more delicious taste on the tip of the tongue, but also help to enhance the added value of the industry. The management team of CP Egg Industry said that at present, CP Egg Industry has basically completed these three upgrades and continues to work the road of development. It is hoped that through this round of financing, the company's soft power will be further strengthened, the core competitiveness will be optimized, the foundation for the sustainable and stable development of the enterprise will be laid solid, and more contributions will be made to the development of the laying hen industry.
Zhengda Layer Breeding (Beijing)** was established in 2008, with a breeding scale of more than 20 million laying hens. Relying on the shareholder resources of CP Group, we insist on quality first, and have cooperated with the General Administration of Sports of China for 18 consecutive years; Through the "four-in-one" asset-light model to help common prosperity, from a corn to an egg, the whole industrial chain from farm to table has been formed, and it has become one of the most complete layer enterprises in China. The strategic layout of CP egg industry urbanization realizes the maximum efficiency of logistics and distribution, relying on the self-built logistics structure of CP Group to ensure the freshness of eggs and realize the 22-hour delivery of eggs to customers. CP Egg Industry produces shell eggs, liquid eggs and egg products, promotes the growth of brand agricultural products and food hyperbola, and relies on CP Group's channel advantages and diversified consumption scenarios to conduct all-round marketing. CP Eggs has now obtained the first carbon label certification in China to achieve sustainable development.