Red Star Capital Bureau reported on March 4 that today, Haidilao (06862HK) announced that it will be open to joining.
Screenshot from Haidilao announcement.
Haidilao told the Red Star Capital Bureau that since last year, the trend of opening up the catering market to franchise has become more and more obvious, and many brands have chosen to open up to franchise to expand the market. In the context of economic recovery, industry heating, and good business management, Haidilao has also joined the "franchise tide" of the catering market. The company believes that the current model of direct sales and timely introduction of franchise franchise will help the company achieve further moderate expansion.
According to the announcement, Haidilao's franchised restaurants will receive middle and back office services such as personnel training, first-class chain system, management experience, food safety control, brand marketing services, and performance appraisal provided by the group. "The company will adopt a number of criteria for the selection of franchisees, including a high degree of recognition of the brand and values, vision planning, industry experience, financial foundation, etc., and implement uniform operational and quality standards in all self-operated and franchised restaurants. Haidilao said.
Red Star Capital Bureau learned on the franchise page of Haidilao's official website that it takes six steps to join Haidilao: submission of franchise application on the official website, qualification review, communication of cooperation intentions, negotiation of the franchise committee, signing of cooperation agreements, and preparation for store opening.
Haidilao requires franchisees to agree with Haidilao's corporate culture and have the same values; Have the willingness and planning to develop with Haidilao for a long time; Have a financial foundation for multi-store development; Have local property resources and have experience in enterprise management.
Red Star Capital Bureau also noted that three provinces intended to join should be listed on the franchise application page, and the franchise provinces cannot be repeated, and the number of stores expected by the applicant in the next three years is a minimum of 2 and a maximum of more than 5; The funds (excluding loans) that can be invested in Haidilao business can be as low as 10 million yuan and as high as more than 50 million yuan; The minimum individual assets can be less than 10 million yuan and the maximum is more than 100 million yuan.
Screenshot from Haidilao's ** Alliance page.
Red Star News reporter Zhang Luxi Yu Yao.
Edited by Deng Lingyao.
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