2013year,Xiaomi"Internet thinking",Push the price of 4 K TV to an unprecedented "ultra-low price","4 K for4 K" (4000 yuan to buy4 K), this phenomenon was a legend at the time, and it also gave people a new expectation of the pricing of smart TV.
More than a decade later, 4K** is already the standard for mid-range TVs, with Dolby Vision, ultra-subdivision backlight, and HD HDMI21,120 fps VRR, all of which greatly improve the application scenarios and user experience of TVs. But technology aside, the price is staggering:AlthoughYesVeryand moreNewFeatures:ButmainstreamTVmachineofSalevalenceStillInBeautyMetaLeft and right
Aowei cloud networkhairClothnow2024 1monthChinaTVmachinebeforeTenFirst nameBrandsofPingBothvalencegridamong othersbeforeTenFirst nameofPingBothvalencegridOnly2885 yuan. According to the data, the brands that exceed 2885 yuan are Hisense3464, TCL 3919, Skyworth3128, Changhong3118, Huawei4086, Sony10399. Xiaomi 2345, Vidda 2120, Redmi 2059, Thunderbird 2504, are all the lowest.
Speaking of which, someone may have noticed a very interesting thing:IfNopeCountHuaweiofwordsJustSort offromPingBothvalencegridCome and seeTVmachineofAlsoYesDivided into:TraditionTVmachinewithNetnetworkTelevision"TwoGrade
So, a new question arises:forHoNetnetworkBrandsofPingBothvalencegridYesBelowTraditionofTVmachineBrandsCould it beTraditionTVmachineofReallyofPressNopeLivenow
NetnetworkTVofOverlordstatusStillDimensionHoldHow long
Internet brand TVBy virtue oftheSpecialYesofbusinessmodeMarketingStrategyandCostControlmeansInAverageon withTraditionTVBrandsFormationnowDistinctofContrastFirst of all, network TV does not rely too much on traditional distributors, thus reducing the channel cost of the product to some extent. In addition, the streamlined production line also reduces inventory and administrative costs, allowing IPTV brands to launch competitive products at low prices.
Another big advantage of IPTV is its focus on content and software services. ThorougheverlineonContentsgamesandApplicationsprocessformulaetcAdd valueindustryservicesNetroadTVBrandsNopeButElevatenowmakewithPersonofuseWarpTestmoreBuiltStandnowis different fromTraditionTVBrandsofUniqueCompetitionforceSuch a business model can not only attract more customers, but also bring new revenue to the brand.
However, when the market tends to be saturated and user habits change, the value-added service of network TV has also been challenged to a certain extent. On the one handDue toUsersQuantityConstantlyincreasePlusContentsConsumptionmoldformulaDay by dayand moreMetaChemistryUsersRightReceivedfeesAdd valueindustryservicesofRequirementsAlso thereGraduallyWeakChemistryOn the other hand, the uniqueness and attractiveness of its content and services are also challenged by the increasing number of competitors. All of the above will have a certain impact on the long-term competitiveness of the network TV brand.
However, IPTV brands still have inherent advantages. First of all, IPTV brands can flexibly iterate on technology and continuously innovate products, so as to quickly adjust to changes in the market and customer needs. Secondly, by continuously improving the user interface and user experience, IPTV brands can strengthen user stickiness and maintain the existing user base.
Some people may wonder why I rarely mention the hardware performance of IPTV when I introduce them. RationaleVerySimpleNetnetworkTVAgainYesTraditionofTVmachineManufacturingplanttheRealInAlmosteachOneNetnetworkTVBrandsofAfterfacesAll have onehome".SilentlyDedicationofTraditionTVBrandsSome brands that OEM for online TV have launched their own independent sub-brands after learning about the road of online TV; Some even deliberately conceal their identities to make people think that they are a "diehard", but behind the scenes, they have joined forces with online TV brands to "fight to the death" in the mid-to-high-end market.
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However, in mobile phones with more than 3,000 yuan, we also found two kinds of "misalignment": Huawei mobile phones, with an average of 4000, and Sony, with an average of 10399. What makes their average ** so abnormal? This is known as the "technology surcharge".
Some people may automatically fill their minds with the word "IQ tax" when they see the word "premium", but in fact, the two cannot be confused. In many casesTechnologyPremiumJustYesBecausemakewithnowAdvancedofTechnologyNewYingoffeaturesorPersonAloneOne of a kindofDesignfromWhilemakeIt'sHigherclassLikeofquotientproductsorservices
ThisonePremiumAgainstYesoutcustomersAgreedandYesfor itHighBranchtechnologycontentInnovationfeaturesorDesignExcellentDotWhilePayoutofAdd-onValueIn many cases, a company's technology premium is not entirely determined by its own value, but by brand effect, market position, and return on R&D investment.
The technology premium also reflects the company's investment in research and development, innovation and market recognition. It is of great significance for enterprises to continue to innovate, enhance product competitiveness, and promote the sustainable development of enterprises. ButDue tomarketCompetitiondegreeTechnologyProgressSpeedandConsumersBiasOkay, waitfactorsofImpactEnterpriseofTechnologyPremiumleveland itsContinuousTimeYesReceivedVeryand morefactorsofImpact
Take Huawei as an example,Huawei's smart screen originally took the route of high-end flagship,VThe configuration of the series is indeed worthy of"High-end"But this does not mean that it can play a good reputation on high-end TVs。 Now when it comes to high-end TVs, I think 90% of people think of established brands like Sony, LG, and Samsung.
XiaomiTCL et alcompanyAlthoughAlsoLaunchednowSomeHigh-endproductsFor example:k、miniled, etc., butSalesEveryGeneralThis is not to say that there is anything wrong with the product, the main thing is that many people have an illusion: "Your configuration is already similar to others, or even better, why is your ** twice as low as others?".
That's why Huawei will make up its mind to enter the high-end market with its own TVs,IfcountrywithinofEnterpriseonlyGuonNowofpinsSaleswithmarketOccupancyWhileInHigh-endmarketOn the butNopetooBigactionThatYesJustYesFormationonespeciesA vicious circletotimeHigh-endTVmachineofmarketJustYeschangeYesMore and moreSmallNo matter how expensive it is, there will be many people who will pay for it, because the brand is the most important thing.
But high-end is not an easy thing to do, and so far, no company has been able to gain a foothold in the high-end market, let alone a TV market with a long history. Therefore, it is not easy for Huawei to be recognized by customers in the high-end market, and it must have its own characteristics in order to attract more customers.
Huawei's biggest advantage is Hongmeng.
HarmonyOS's cross-platformworkYesforequipmentbetweenofSeamlessConnectionsYesnowaBrand newofExperienceCompared to other operating systems, HarmonyOS can achieve data and service efficiency on smartphones, tablets, wearables, and a wider range of smart home devices. Such consistency and compatibility,Create a coherent and seamless smart life experience for users,Make Huawei TV the core position of the entire smart home。
Sony, on the other hand, has used its years of filmmaking experience and good reputation to promote the development of Sony TV. MoreoverSonyInTVaspectsofstatusAlsoGivenSonyA new oneofOpportunityThat isSonyYesInContentson, willthemselvesofAdvantages:PlaytoExtremeforcompanyBringmoreand moreofProfit
MLED iscountrywithinTVdevelopmentofGreatmachineYes
As can be seen from last year's UDE and this year's CESmledwillintoforLordStreamsMiniatureledwillintoformainstreamMiniatureLEDs willbecomeNopeCome onofmainstream
First of all, from the perspective of process development, due to the pre-development, manufacturing and other reasons, the cost of MLED is relatively high, which makes the cost of MLED relatively high. ButwithManufacturingCraftofConstantlychangeinandGreatScaleproductionofStep by stepImplementationtheCostYesChasingstepdownDropDomestic TV brands often have cost advantages, and they also have great advantages in the ** chain, so they can reduce costs faster and then launch more competitive MLED products.
In the long run, MLED technology is becoming more and more popular, the cost is getting lower and lower, and domestic TV brands are also adjusting their technology development and marketing strategies. itNopeButYesGiveUsersYesmoreHighofPerformancewithmoreOkayofVisionExperienceMoreoverYesPushWholeTVindustryofBranchtechnologyProgresswithHealthdevelopment