Tens of billions at every turn! Mao Wu Yanglu has all shots, and liquor has spent money to increas

Mondo Technology Updated on 2024-03-07

Following Moutai and Wuliangye, Luzhou Laojiao has also increased its investment and financing.

Tianyancha APP shows that recently, Sichuan Puxin Industry and Finance Investment Co., Ltd. has undergone industrial and commercial changes, and the registered capital has increased from 4500 million yuan increased to about 70.6 billion yuan, an increase of about 5678%, and Luzhou Laojiao Capital Holding Co., Ltd. was added as a shareholder.

Prior to this, Moutai and Wuliangye have disclosed tens of billions of investments to set up ** companies, Yanghe, Jinshiyuan, Yingjiagong and other enterprises have also invested in new areas outside the liquor industry, and liquor companies have become a new trend in the industry to make cross-border investment. Behind a series of investments, it directly points to the new quality productivity of the liquor industry, and a number of wine industry representatives from Wuliangye, Yanghe, Shede and other liquor companies have also put forward suggestions on the development of new quality productivity at this year's two sessions.

"Maowu Yanglu" has entered the investment circle

The maximum amount reaches the level of 10 billion

According to the data, Sichuan Puxin Industry and Finance Investment Co., Ltd. was established in September 2017, the legal representative is Fu Zongyao, and its business scope is investment and asset management, equity investment, bond investment, corporate mergers and acquisitions, investment information consulting, and enterprise management consulting. According to shareholder information, the company is now jointly held by Luzhou Laojiao Group Co., Ltd. and Luzhou Laojiao Capital Holding Co., Ltd.

In addition to Luzhou Laojiao, other first-line wine companies have also entered the investment circle.

On May 18, 2023, Kweichow Moutai announced that in order to improve the rate of return on funds and create value for all shareholders, the company plans to invest in the establishment of two industrial developments, namely Moutai Zhaohua (Guizhou) Industrial Development** (Limited Partnership) and Moutai Jinshi (Guizhou) Industrial Development** (Limited Partnership). The total scale reached 10 billion yuan.

According to the announcement, Kweichow Moutai plans to participate in the establishment of "Moutai Zhaohua" and "Moutai Jinshi" companies with its own funds, and the first phase of the paid-in company is 2 billion yuan; The total subscription size of the two ** is 55100 million yuan.

In February this year, Wuliangye also disclosed an investment of 10 billion yuan: Sichuan Push Industrial Development ** Partnership (Limited Partnership) was established, with a capital contribution of 100100 million yuan, the executive partner is Yibin Wuliangye** management, and the business scope is to engage in equity investment, investment management, asset management and other activities with private equity. Equity information shows that Sichuan Push Industrial Development ** Partnership (Limited Partnership) is jointly held by Wuliangye Group and Yibin Wuliangye ** Management***. Among them, Wuliangye Group holds 999001%。

The reporter of Nandu Bay Finance Society noticed that Moutai and Wuliangye, two leading liquor companies, have been in the investment field for a long time. As early as 2014, Moutai set up Moutai (Guizhou) Private Equity Management to focus on private equity and venture capital in the primary market.

In recent years, Wuliangye has also frequently participated in the establishment of new enterprises, such as the establishment of Yibin Mingmenxiu Equity Investment Partnership (Limited Partnership) and Yibin Nongxiangxiu Equity Investment Partnership (Limited Partnership) in October last year, and its business scope is to engage in equity investment, investment management, asset management and other activities with private equity.

Another leading enterprise, Yanghe, has also set foot in foreign investment. In 2018, Yanghe Co., Ltd. and its wholly-owned subsidiary, Sujiu Group, Jiangsu Wealth Management, jointly invested in the establishment of Jiangsu Yanghe Investment Management, and in 2022, Yanghe invested another 3 billion yuan to establish Jiangsu Yanghe Dream Investment Management

Focus on science and technology, health, new energy and other fields

Liquor companies seek synergistic development of multiple industries

From the perspective of the scope of investment by liquor enterprises in recent years, new energy, new materials, health, new consumption and other sectors are the most popular, complementing the traditional industry of liquor.

Taking Moutai as an example, the investment scope of the above two industries** includes but is not limited to investment opportunities in the fields of new generation information technology, biotechnology, new energy, new materials, high-end equipment, and large consumption. Prior to this, Moutai ** invested in companies such as Daoyuan Technology, Jiamei Packaging, Yilala, Li Ziyuan, Tianyi Shangjia, China Salt, Wankai New Materials, Xinjufeng, Baijia Food, Guoquan Food, Peak China, etc., most of which are consumer-type companies.

In terms of Wuliangye, the industry speculates that the investment direction of Sichuan PUSH Industry Development ** may be related to the related industries of Sichuan Yibin PUSH Group, a wholly-owned subsidiary of Wuliangye Group. According to the official website, PUSH Group was founded in 1998 and has now developed into a high-tech enterprise group with new packaging, new materials, intelligent manufacturing (green power) and new energy vehicles (power batteries), with a total of 31 wholly-owned, trusteeship, holding and joint-stock companies.

In addition to first-tier liquor companies, regional liquor companies have also joined the ranks of cross-border investment.

In January 2023, Jinshiyuan invested 1500 million yuan invested in Nanjing Huatai GenScript Biomedical Venture Capital Partnership. The ** manager is "Huatai Zijin", which mainly invests in medical health, life science technology and other fields; In February 2023, Yingjia Gongjiu announced the establishment of two wholly-owned subsidiaries, which are involved in the manufacture and sales of paper products and the manufacture of metal packaging containers and materials.

According to the "2022 Ranking of Liquor Listed Companies (Groups) Investment Enterprises" released by Yunjiu Big Data Center, as of the end of 2022, 4,302 of the 20 listed liquor companies have participated in the investment, involving 13 major industries such as wholesale and retail, manufacturing, scientific research and technology, and finance.

Cultivating new quality productivity of liquor has become a consensus

A number of wine industry representatives at the two sessionsDuring the vocalization

Analysts pointed out that a new round of in-depth adjustment of the development of the liquor industry, and cross-border investment by enterprises, is mainly to seek the coordinated development of multiple industries, cultivate new quality productivity of liquor, and improve the quality of development.

Since the beginning of this year, the new quality productivity of the liquor industry has been frequently mentioned, because it not only represents the direction of technological upgrading and quality improvement of the industry, but also the key to promoting the high-quality development of the liquor industry. This year's "** work report" also mentioned that we will vigorously promote the construction of a modern industrial system and accelerate the development of new quality productivity.

At the two sessions, a number of representatives of the wine industry put forward suggestions on the development of new quality productivity.

Among them, Zeng Congqin, deputy to the National People's Congress, Secretary of the Party Committee and Chairman of Wuliangye Group (Co., Ltd.) Co., Ltd., said that the development of new quality productivity is the internal requirement and important focus of enterprises on the new journey to promote high-quality development. Through the empowerment of scientific and technological innovation and in-depth transformation and upgrading, the liquor industry has the characteristics of high technology, high efficiency and high quality, and is an important carrier for the development of new quality productivity.

Zhang Liandong, deputy to the National People's Congress, Secretary of the Party Committee and Chairman of Yanghe Co., Ltd., brought suggestions on "cultivating and expanding the new quality productivity of liquor and promoting the development of new industrialization of the liquor industry". He believes that it is necessary to accelerate the transformation and upgrading of the "networking" of the liquor industry, build a whole-process innovation chain, and create a sustainable ecological chain.

Chen Bairong, a representative of the National People's Congress and a wine designer of the wine design department of the Shede Liquor Production Technology Center, brought a proposal on "promoting the high-quality development of the traditional liquor industry with new quality productivity", she believes that we should increase the relevant policies and financial support for the digital and intelligent transformation of the liquor industry and the circulation industry, support the establishment of a public big data service platform for the liquor industry, and strengthen industry-university-research cooperation and cultivate professional talents.

Written by: Wang Jingjuan, reporter of Nandu Bay Finance Agency.

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