List of high-quality authors.
New Consumption Trends for the Spring Festival: Exploring the Integration of Characteristic Economy and Technology.
i.Introduction.
The Spring Festival, as an important traditional Chinese festival, not only carries the inheritance and expression of national culture, but also is the peak period of consumption activities. In recent years, with the development of social economy and the progress of science and technology, Spring Festival consumption has shown many new trends. This article will comprehensively interpret the new trends of Spring Festival consumption by the rise of characteristic economy, the integration of technology and traditional festivals, and the changes in the consumption of domestic and foreign tourists during the Spring Festival.
ii.The rise of the characteristic economy of the Spring Festival.
In the past few years, the Spring Festival characteristic economy has flourished, showing a diversified and personalized consumption pattern. Various localities have created unique New Year's goods markets, which has stimulated consumers' enthusiasm for purchasing. For example, the popularity of the Chinese New Year's Eve dinner on the Yellow River Road and the continuous prosperity of Harbin's ice and snow economy are all vivid manifestations of the characteristic economy. The promotion of these local culture and characteristic products has not only attracted local residents, but also attracted a large number of foreign tourists to come and experience, thus promoting the rapid growth of the local economy.
iii.The integration of technology and traditional customs.
With the continuous progress of science and technology, the combination of traditional festivals and modern technology has become a new highlight of Spring Festival consumption. The younger generation has redefined the way of celebrating the New Year through new ways to play such as electronic money receiving and AI red envelopes. The popularity of this "six-piece set for the Cyber New Year" makes the celebration of the Spring Festival more intelligent and personalized. At the same time, technological applications such as digital fireworks and AI fortune have also added new colors to the customs of the New Year and made traditional culture full of vitality.
iv.Changes in the consumption of domestic and foreign tourists.
During the Spring Festival, the consumption patterns of domestic and foreign tourists have also changed significantly. The amount of foreign tourists spending in China increased by 500% year-on-year, reflecting the growing attractiveness of China as a tourist destination. At the same time, outbound travel by Chinese tourists has also shown a booming trend, especially in Southeast Asia, driven by the visa-free policy, and the consumption has surged. The Greater Bay Area has become a popular destination for Hong Kong and Macao tourists, with the consumption of supermarkets increasing by 200% year-on-year, demonstrating the vigorous development of inter-regional consumption.
v.The impact and outlook of new consumer trends.
To sum up, the emergence of the new trend of consumption during the Spring Festival not only reflects the economic and social development, but also reflects people's yearning for a better life. The rise of the characteristic economy, the integration of technology and traditional customs, and the changes in the consumption of domestic and foreign tourists present us with a diversified and dynamic picture of Spring Festival consumption. In the future, with the continuous progress of science and technology and the renewal of consumption concepts, Spring Festival consumption will usher in a more colorful development.
vi.Epilogue.
In the new stage of economic development, Spring Festival consumption is no longer limited to traditional shopping, but pays more attention to cultural connotation and personalized experience. The rise of the characteristic economy, the popularization of science and technology, and consumers' pursuit of quality life will lead the future development direction of Spring Festival consumption. At the same time, enterprises and consumers should work together to promote the sustainable and healthy development of Spring Festival consumption and contribute to the construction of a vibrant consumption-based society.
List of high-quality authors.