It is China's key strategic direction to establish a green, low-carbon and circular development economic system and achieve the dual carbon goal. For a long time, the new energy vehicle service network of the underground railway has always been on the road of environmental protection and emission reduction, and is committed to promoting the full electrification of vehicles in the public sector. Previously, the underground railway connected the infinite through the green ribbon and the low-carbon public welfare activities, spanning 3,555 kilometers with new energy logistics vehicles, calling for a green lifestyle and empowering the healthy development of the industry ecology, and won five major awards in the 13th Public Welfare Festival and ESG Influence Annual Conference, the 3rd China Marketing Golden Potential Award - Rui Brand Award, the 2nd China Commercial Vehicle Industry Golden Road Award and other selection activities.
The underground railway new energy vehicle service network won five awards.
It is reported that from May 2023, the underground railway cross-border alliance with 12 brands will launch the industry's first social education annual theme IP activity that practices the concept of ESG. Starting from Shenzhen, passing through 6 cities and 7 stations, 39 days and nights of 3,555 kilometers, across the industry and geographical margins, connecting the entire upstream and downstream of the logistics industry, through the perspective of "human-vehicle interaction", showing people's green and low-carbon work and lifestyle, and finally arriving at the Tengger Desert, sending green and low-carbon into the desert no man's land, and embellishing a green ribbon for the vast land of western China.
In the 13th Public Welfare Festival and ESG Influence Annual Conference, the 3rd China Marketing Golden Potential Award - Rui Brand Award, the 2nd China Commercial Vehicle Industry Golden Road Award and other selection activities, the theme activity won the 2023 ESG Pioneer Enterprise Award, the 2023 Public Welfare Video Award, the 2023 Best Cross-border Marketing Case Award, the 2023 Best Short ** Award, the 2023 China Commercial Vehicle Industry Brand Golden Road Award and other awards, and has been recognized by all walks of life.
Among them, the 13th Charity Festival and ESG Impact Annual Conference, as the largest and most authoritative public welfare activity platform in China, has been developing for 13 years. The 3rd China Marketing Golden Potential Award - Rui Brand Award was initiated by the marketing department, aiming to pay attention to the brand in the eyes of the market. The 2nd China Commercial Vehicle Industry Golden Road Award was initiated by truck card friends to explore more driver stories and improve the attention and recognition of the driver group in the society. At the same time, it has been recognized by the three parties, and the underground railway has been recognized by the industry in many fields such as practicing social responsibility, focusing on brand building, and paying attention to driver groups.
In the view of the underground railway, the environmental background should be greater than the economic interests, starting from its own business, using ESG concepts to demand its own business model, and at the same time to improve the overall service capabilities of its own products, and with the concept of low carbon, environmental protection, environmental friendliness, to serve the majority of urban distribution logistics industry partners. At present, more than 100,000 new energy logistics vehicles operated by the underground railway can provide digital and intelligent operation services for new energy logistics vehicles, bringing diversified solutions to promote zero-carbon logistics.
In the future, the underground railway will continue to stride forward on the road of green and low-carbon, empower and contribute to the sustainable development of logistics ecology and ESG, become a link between people and the environment, and work with partners in the industry to jointly engrave a "low-carbon" sustainable future with green ribbons.