How to send Xiaohongshu notes to customers?
I don't know if you've thought about this question.
Only by understanding the direction first, when taking action, can we avoid detours, not lose our way, and get results in a shorter time.
How should it be sent?
Remember, just 5 words: useful to others.
The road is simple, and the true biography is very, very useful.
Maybe you know this, but it's not enough, because this sentence is already part of my values and one of my guidelines.
Whether I'm writing *** articles, writing Xiaohongshu notes, doing courses, sharing in the live broadcast room, or posting on Moments, I'm thinking about one thing:
Is my content useful to others?
Based on your own thinking, delete the useless ones and leave more useful ones.
What do you mean: useful to others?
If I say it in layman's terms, it's called: can your content help users solve a specific problem?
If you can do that, your notes will be valuable and you will be able to attract customers to pay for you.
This is the underlying logic of being able to make Xiaohongshu come to customers, and you must remember it.
You must know that every Xiaohongshu popular note, in essence, is an unmet need of users.
For example, on Xiaohongshu, there are a lot of popular notes that share how to make yourself self-disciplined and how to get rid of procrastination.
These notes solve the problem: how to make yourself self-disciplined, how not to procrastinate.
What about niche areas?
For example, I have some paying customers of Xiaohongshu, who do door and window decoration, some do insurance, some do engineering cost, and some do civil engineering ......
These directions are all niche, the audience is not much, maybe out of 1,000 people, only one or twenty people are interested in insurance, what if there is no way to make a hit?
Is it that if you can't make a hit, you won't be able to come to customers? no,no,no!The same can be.
Remember the underlying logic I just said?
Your notes need to be useful to the user, and be able to help the user solve a specific problem, so that the customer can come.
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