As an important part of urban life, shopping malls are not only places for shopping and leisure, but also creators of the New Year atmosphere and promoters of cultural activities. As a well-known commercial complex, CapitaLand Raffles City brought a new consumption experience to consumers during this year's Spring Festival with a variety of fun activities.
It is reported that CapitaLand's Raffles City has provided a good place for citizens to shop and play through carefully planned various activities and Chinese New Year scenes. Including Chongqing Raffles, Changning Raffles, Ningbo Raffles, etc., during the event, there are not only rich product discounts, but also various interactive games and cultural performances, so that consumers can feel a different New Year atmosphere while shopping.
Chongqing Raffles
Raffles City Chongqing perfectly combines traditional Chinese New Year flavors with modern national fashion elements to bring a visual and cultural feast to citizens and tourists. Raffles City Chongqing and Children's Organisation joined hands to create a Chinese New Year Talent Gathering, where children sang and danced and talked about their vision for the New Year, creating a peaceful and festive picture. In order to deepen the theme of the Year of the Dragon, Raffles City Chongqing has also staged a surprise interaction with the "Dragon Party" to convey good luck to people. Not only that, Chongqing Raffles City created an art installation of Fish Leaping Spring created by the Chongqing Municipal Intangible Cultural Heritage Project - Wangu Carp Lantern Team. The theme of this installation is the classic image of a carp leaping over the dragon gate, implying a beautiful vision of auspiciousness and harmony every year. At the event site, 6 meters of large carp, more than 50 rich and stretching fish lanterns, and nearly 5 meters of carp jumped over the Longmen ......It brings endless surprises and shocks to people, so that citizens and tourists can feel the unique charm of intangible cultural heritage while appreciating the beautiful installation art.
Changning Raffles
In addition to Raffles City Chongqing, Raffles City Changning is also bringing a unique shopping and entertainment feast to the general public with its unique charm. It is understood that Changning Raffles City shows the aesthetics of the New Year in the dress, with bright Zigong intangible cultural heritage dragon lanterns hanging in the mall, and blessing trees carrying good wishes occupy the core area of the mall. At the event, Raffles City Changning created a "Friendship City" flower, bird, fish and insect market, which attracted the attention of countless consumers, and even walked around the "Forbidden City" without leaving Shanghai, and the "new Forbidden City" national tide flash mob landed for a limited time. Not only that, Changning Raffles City has also launched multiple discounts such as retail gifts, parking discounts, CapitaStar**, etc., to bring consumers a better consumption experience!
Ningbo Raffles
Raffles City Ningbo also brought a lot of interesting activities to consumers at the beginning of the new year, and Wu Daxin artist jointly created the first exhibition of "Little God of Wealth Coin" in Ningbo, and also set up a "rich peach blossom array", "fortune coffee shop", "pet God of Wealth Temple" and other activities with benefits. Not only that, Raffles City Ningbo also has surprise gifts such as gift cards at the pop-up store for egg waffle parties, wagas opening benefits, and Chinese New Year group coupons.
CapitaLand's multi-site Raffles City Malls not only bring joy and affordable shopping experience to consumers, but also contribute positively to the city's economic prosperity. In the future, let's look forward to more exciting activities and services from CapitaLand to add more color and fun to our lives.