In the F&B industry, an attractive slogan can quickly grab the attention of consumers, which in turn can improve brand image and sales performance. So, how do you write a F&B brand slogan that is both eye-catching and conveys the core of your brand?
No matter what brand in the industry, this should be the first thing a good advertising slogan should have. It is best to read the advertising slogan catchy, and the number of words should not be too much, at most more than 10 words, too long and not easy to remember. For example, the familiar boss advertising slogan "Looking for a job, I want to talk to the boss", is simple and easy to remember, so that many consumers can remember the rest as long as they mention the three words "looking for a job" at the beginning.
The advertising slogan should be combined with the brand name to form an overall unified publicity effect. For example, Haidilao's advertising slogan "Hi together, Haidilao". It not only emphasizes the brand name, but also highlights the selling point of Haidilao's social attributes. The three words "Hi together" can also locate Haidilao's customer groups, and you can go to Haidilao for gatherings or things that need to be celebrated, showing your leadership position as a restaurant such as hot pot.
The catering market is highly competitive, and there are many brands of the same type in every region, and brands that do well abound. Therefore, a good advertising slogan must highlight the characteristics of its own brand and stand out from many peers. But the features also need to be from the consumer's point of view. Nowadays, many consumers like old stores and feel that the taste of old stores is guaranteed. The main feature of our Zhao's Four Fresh is the secret sauerkraut that has been inherited for a hundred years, so our advertising slogan starts from the two characteristics of inheritance and sauerkraut - "Four generations of inheritance, secret sauerkraut".
In addition to reflecting the brand's product taste and product features, a good advertising slogan should also reflect the value of the brand. The value of a catering brand is not only as a product, but also as a kind of inheritance of skills and a representative of the spirit of craftsmanship. For example, as an intangible cultural heritage, Zhao's Sixian rice noodle skills should reflect the characteristics of intangible cultural heritage and long-standing inheritance - "four generations of inheritance, intangible cultural heritage cooking".
In fact, in the final analysis, only consumers have the final say on whether the advertising slogan is good or not. But how do you capture the hearts and minds of consumers? It is necessary to consider many aspects in order to create a catering advertising slogan that is both appealing and conveys the core of the brand.
Food and beverage knowledge