The hit "Flowers" at the beginning of 2024, you can always believe in Wong Kar-wai's aesthetics!
The strong and extreme atmosphere of light and shadow, interpreting the high-end sense of age and story texture full of tone, makes people instantly travel back to Shanghai in the 90s. On both sides of the 755-meter-long Yellow River Road, more than 100 high-end hotels such as Zhizhenyuan, Honglu and Jin Meilin attract visitors from all over the world. At night, the streets are lit up with flashing neon signs, and they are bustling with traffic until the early hours of the morning.
Huanghe Road is the epitome of fierce competition among F&B brands, and in order to be remembered by customers, everything from dishes and services to light environment is indispensable. Today, we will focus on how catering brands can improve the high-quality dining environment by creating a lighting atmosphere in the new consumption cycle, and talk about the latest lighting trends of catering brands.
1. The door is a face, and it should shine in the darkWhen night falls, it happens to open the ** business hours of the catering outlets. The signboard of Zhizhenyuan in "Flowers" is as dazzling as the proprietress Li Li. After all, the front door or brand logo of a restaurant brand will make a first impression in the dark. The high-quality light source makes it easier for the brand logo and advertising slogan to shine in the dark night, highlighting the food culture characteristics of the catering brand.
2. A light environment with a sense of story to create brand differentiationIn addition to meeting the basic dining needs, the catering space also needs to express the cultural concept with the help of lighting design, create differentiation between different food and beverage brands, give them a sense of story, enhance recognition, and leave a deep impression on customers.
Blue View is a classical scenery environment created for a catering brand. Use lanterns with traditional elements, lambskin or fabric as the lampshade, and the color temperature is warmer to create a lively atmosphere; Drawing on the classic shape of the folding corridor, the soft light creates a roundabout beauty for the folding corridor; After being dyed by the lights, the green leaves are fresh and verdant, and the fluffy maple leaves are as warm as fire, and the diners feel as if they are in the middle of a classical garden. Let the customers who enjoy the food immerse themselves in the classical and romantic atmosphere, as if walking in the story-like movie scene, suddenly like a dream.
3. Clever use of lighting to fill the ingredients with **Nowadays, many F&B brands have created a bright file area with clear windows, which can show the systematic production process of food with the help of lighting. Let the originally hidden food production process be seen at a glance, and invisibly, the distance between diners and the back kitchen is narrowed.
Whether it's Chinese or Western, presentation is an art.
It is recommended to choose a blue vision full-spectrum lamp with good color rendering (RA 97, R9 95). The color and shape of food and utensils are highly restored, making the color of ingredients and soup more full and realistic. It presents a unique color and flavor, conveys the catering concept of "fresh, healthy and safe", and increases appetite.
4. The light environment is systematically designed to create a comfortable dining environmentIn different locations of the catering space, the selection, color temperature, illumination, anti-glare value, display index, beam angle, etc. of lamps and lanterns should be set differently according to different functions and lighting environments. In order to make the overall lighting environment harmonious and unified, to provide refined services for different groups of people.
Blueview designed a bright and warm overall lighting style for the Micun bibimbap restaurant chain project, and designed different color rendering indices for the lighting needs of different areas. Combine healthy lighting with delicious food so customers feel sunny, happy, and refreshed both inside and outside the store.
We designed the light environment for the small yelling restaurant chain brand system, and created a trendy Internet celebrity check-in place with the best appearance, presenting a fresh picture of pastoral idyll, creating a fresh and simple fireworks atmosphere. The high-quality light box screen uses a diffuse reflection light bar with blue vision high CRI, which highlights the freshness of the ingredients with light, and at the same time, makes the light have an emotional connection with customers, and evokes people's yearning and memory of rural life.
We uniformly customized the illumination of the light source for a catering brand to ensure a high uniformity. There are no heavy shadows on the people and objects around the dining table, forming a high degree of recognition. Among them, the anti-glare lamps and blueview full-spectrum lamps not only allow diners to fully enjoy the joy of tasting food, but also bring a healthy and comfortable visual enjoyment.
5. Take the lead in introducing digital identification products into the catering industryBlueview took the lead in introducing digital signage products into the catering industry. For example, Micun bibimbap uses a blue view explosion-proof splicing screen, and the fat brothers' national chain projects also use blue view splicing screens to bring customers an intelligent and convenient interactive experience.
There is no doubt that all catering brands that can call the wind and rain in "Flowers" exude a unique temperament from the outside in. The excellent use of system lighting will upgrade the dining environment and customer experience for catering brands. With 20 years of deep cultivation in the industry, Blueview full-scene LED store decoration solution serves the new needs of the "mobile phone eats first" catering era, and continues to empower the lighting space scene of chain catering brands. With our overall store-installed LED solutions, high-quality lighting, ultra-high cost performance and perfect after-sales service, we have supported Yonemura Bibimbap from 40 stores to more than 1,000 stores in three years, making the brand deeply rooted in the hearts of the people. At present, Blueview has upgraded the lighting space for many catering brands such as Fat Brothers, Lao Xiang Chicken, Xiao Yetian, and 72nd Street.