2024 is a bit special for Chinese car companies. It has only been two months since this year, and a number of car companies have fallen into a fierce war early. Just after the Spring Festival, BYD took the slogan of "electricity is lower than oil" and pointed at fuel vehicles, pushing the "first war" to a climax.
However, driven by the hustle and bustle of the market, the established strategies of many car companies began to sway left and right, which is reflected in the market"Roll for the sake of rolling"、"Price reductions for the sake of price reductions"There are more and more operations that are eager for quick success and blind follow, and they do not bring users a real value experience.
On the contrary, Geely's car purchase policy is significantly more sincere. Don't play routines, directly take out 2 billion yuan of real money ** to benefit consumers, the activity has a large discount, many participating models and a long activity time, and the highest cash discount for a single car can reach 470,000 yuan, so that every user can enjoy the intelligent boutique car.
At the moment when the battle is so fierce, Geely's action is very decisive, and it has given a subsidy of 2 billion yuan of real gold, which can also get a glimpse of Geely's determination to benefit users and consumers.
2 billion real money** to benefit consumers
The "Geely Spring Car Buying Festival" can be said to be full of sincerity, Geely's Emgrand series, Boyue series, Shuangbin series, Haoyue series, China Galaxy and other Geely brand fuel vehicles all participated, and the highest cash discount for single cars was 470,000 yuan, up to 100,000 yuan interest-free loan, as low as 2Minimum sale from 990,000 yuan.
Among them, Xingyue L series 12From 720,000 yuan, Xingrui Department 10Starting from 570,000 yuan, Boyue is 8Starting from 890,000 yuan, Emgrand is 5From 590,000 yuan, Binyue is 6From 380,000 yuan, Binrui is 7Starting from 780,000 yuan, Haoyue is 8Starting from 390,000 yuan, the panda department is 2From 990,000 yuan.
What is particularly important is that Geely adheres to the best value, does not play routines, and strives to meet consumers' expectations for a high-value smart boutique car in terms of product experience.
For example, Geely's recently launched Emgrand L HIP Longteng Edition has launched a total of two versions, 100km Transcendence and 100KM Excellence, with a price of only 8From 980,000 yuan. Compared to 9The old champion version of the model starting from 880,000 yuan, the Longteng version has increased the configuration and reduced the price, not only reducing the price by 9,000 yuan on the **, but also upgrading the configuration of HUAWEI HICAR, reservation charging, 12V power interface and other rich functions.
At the same time, the new car is equipped with a 100km pure electric range as standard5TD engine + 3DHT PRO, sunroof, LED headlights, 1025-inch LCD meter, 12The overall value of the 3-inch central control screen, Galaxy OS, intelligent voice and other leapfrog configurations is quite capable, once again refreshing the 80,000-level hybrid car value ceiling.
Compared with some car companies with limited-time cash discounts, insurance subsidies, and secret allocation reductions under the banner of price reduction, Geely Automobile's car purchase policy is obviously the most sincere, not playing routines, and really benefiting consumers. More importantly, under the premise of entering the market at a low price, Geely still chooses the best value strategy and strives to bring the best value experience to users, which is rare sincerity in the first battle at the beginning of the year, and also reflects Geely's concept of customer first. For users, now is indeed a good time to buy a Geely.
Geely firmly believes in its original intention of benefiting the people
Since its birth, Geely has been committed to making good cars that people can afford, and has always adhered to the popularization of high-end products, so that more mainstream and wide range of Chinese users can enjoy high-quality, high-tech smart boutique cars.
In the case of the intensification of the market war and the increasing number of operations that are eager for quick success and blind follow, Geely has made the greatest sincerity and the largest concession to consumers, so that consumers can once again feel Geely's original intention of benefiting the people.
Previously, Geely Automobile Group CEO Gan Jiayue emphasized in his New Year's message on the first day of construction: 2024 will be the most "volume" year, regardless of whether the outside world is volume, volume service or volume traffic, Geely will firmly adhere to the concept of "building everyone's smart boutique car", and continue to create high-value smart products for users.
Geely adheres to the value war and does not fight the best war, but will rely on the advantages of the system such as technology iteration and scale to benefit consumers and users in a timely manner.
Through this spring car buying festival, we can feel that Geely insists on fighting the value war, quality war, technology war, and after-sales service war on the basis of the best product advantages, and puts the user's value experience in the first place. On the other hand, it is also a reflection of Geely's advantages in establishing products through cost control based on the large-scale advantages of leading the industry.
Involved in car manufacturing for nearly 30 years, Geely Automobile Group has built a systematic R&D and manufacturing system, especially in the field of new energy and intelligence. Up to now, Geely has invested nearly 100 billion yuan in the field of new energy, and has accumulated more than 3,500 patented technologies.
The solid technical system ensures that Geely can have a stable output of high-quality products, and lays a solid foundation for building good cars that people can afford.
In 2023, Geely's total sales volume will reach 168650,000 units, with annual sales reaching a record high, and sales of more than one million units for seven consecutive years. In January of this year, Geely Automobile achieved more than 21The sales volume of 30,000 units increased by more than 110% year-on-year, and once again won the No. 1 in passenger car sales of Chinese automakers1。From January to February this year, Geely sold 324885 vehicles, a year-on-year increase of more than 55%.
Such a large-scale production capacity has greatly diluted the fixed cost of model research and development, and also provided strong support for Geely's 2 billion real gold** users.
Cui Dongshu, secretary general of the All-China Passenger Federation, said that 2024 is a critical year for new energy vehicle companies, and the competition will be more intense. The new energy vehicle market is characterized by fission, and with the maturity of various technical line segments, new models will greatly enrich consumers' choices, but may also intensify homogeneous competition. He**, this year's **war may be carried out in the form of multi-mode hybridization, including price reduction and positioning down.
At the same time, if you want to survive in the Chinese market, you must create the best value products, which is the most basic cognition. A deeper understanding is that the future "volume" of China's auto market will not be superficial and only at the product level, but will focus on the long-term value of users, which is what Geely Automobile has always emphasized.
It is believed that Geely, which has always adhered to the development idea of "new energy, intelligence, and value" and continued to create intelligent boutique cars for users, will also usher in a two-way rush with users in the future.