"Science and Technology Innovation Board**" on March 3 (Reporter Zhu Ling).Ten days after the official announcement of AII in AI, Meizu held a strategic conference in Changqin Island, Zhuhai, explaining in detail how it transforms AI, including building AI device products, reconstructing the FLYME system, building AI ecology, etc., and also released the first open AI terminal "Meizu 21 Pro" at the same time, in addition, Meizu's first pure AI device independent of mobile phones will be launched in the United States on Black Friday this year.
Against the backdrop of the extended replacement cycle of the smartphone market and the challenges of terminal innovation, mobile phone manufacturers around the world have reached a consensus that AI is the future that cannot be missed, and it is also the key to winning in the new wave of technology. Attacking AI has become a common theme among mobile phone manufacturers, and in fact, some exploratory practical actions have already taken place in 2023.
This is especially true for Meizu. In the current mobile phone market, Meizu no longer has an advantage, and AI is undoubtedly the key to its breakthrough in the new wave of technology. It's just that Meizu, which has taken the giant ship of AI, can it break out of an avenue?
Misplaced competition aims at the openness of large model access
Or in order to resonate with users to a greater extent, Meizu played the "sentimental card" at this strategic transformation conference, and the keynote speaker was not the current Meizu executive, but Li Nan, the former Meizu CMO who returned as a Meizu friend, and Yang Yan, the father of the FLYME system.
You have to change the track, if you don't change the track, there is no future, Meizu mobile phone, it's time to end. When Meizu officially announced All in AI on February 18, Li Nan made high-profile comments on social **.
At this press conference, Meizu first released the first open AI terminal "Meizu 21 Pro", in which the AI functions are reflected in the application, FlyMeOS has set up new functions including AI smart keys, AI auxiliary input, AI gallery and AI voice.
The AI smart button is the original return button of Meizu mobile phones, Mback, and when you press Mback, you can not only talk to the AI, but also analyze the current screen content and provide suggestions.
AI-assisted input can autonomously understand the context of the conversation scene, help automatically generate replies when needed, and can also automatically create long articles based on simple needs.
The Meizu 21 series' AI smart keys and AI-assisted input functions will be open for internal testing on March 4, and at the same time, Meizu 20 series users will also start internal testing in March.
It should be noted that Meizu does not develop its own large model, and its large model capabilities will come from any large model platform, which is also where Meizu emphasizes differentiation - openness.
It can be seen that Meizu for the 21 ProAIInterkey key、AIauxiliary input、AIgallery and AIvoice and other functions,It does not constitute its own exclusive advantages and barriers,Including Samsung、OPPO、vivo、Honor、Xiaomi and other manufacturers have been deployed in imaging、Search、Translation and other applications。
Therefore, Meizu only staggered competition to do "what only the system can do", while the application is left to third-party developers to complete.
Meizu has created an open platform capability for the 21 Pro, that is, it is open to all large model platforms, providing developers with system permissions, API documents, and the AI computing power of the processor. This gives developers more freedom in terms of innovative features and app services.
In addition, the Meizu Flyme team also plans to launch an AI Mini Program store and provide a dedicated API interface for AI Mini Programs to realize the semantics and structure of call parameters and output results, making large models easier to understand and use.
Can you make a way out?
As one of the representative manufacturers of traditional mobile phones in the era of smartphones, Meizu mobile phones carry many users' memories of smart phones. But in recent years, Meizu has gradually fallen behind in mobile phone brands. This declaration of "stop smartphones" is undoubtedly another important turning point in Meizu's development process.
It is not yet known how Meizu will define AI devices, but All in AI, a manufacturer that has always been "small but beautiful", has undoubtedly stepped into a fiercely competitive battlefield, which is probably no less than the early brand wars of smartphones.
At present, a number of mobile phone manufacturers have already gone all out to attack AI, and Meizu has already released their own mobile phones equipped with AI large models.
In January alone, there were 3 manufacturers. OPPO released the Find X7 flagship phone on January 8, which is the world's first mobile phone to apply a large language model with 7 billion parameters on the device side. Then, on January 11, Honor released the Magic 6 mobile phone, which is equipped with a self-developed 7 billion parameter platform-level AI large model on the end side "Magic Model". Samsung released the Galaxy S24 series of phones on January 18, and the global mobile phone giant even shouted the slogan "Open a new era of mobile AI".
In 2023, in the domestic mobile phone market share, Meizu is still classified as "other", with Apple, Honor, OPPO, vivo, and Xiaomi occupying a total of 80% of the market share.
Just by carrying AI applications that do not yet have exclusive advantages and technical barriers, there is still a question mark over whether Meizu's AI mobile phones can be favored by users. In addition, there are additional data security and privacy challenges that open interfaces need to be considered.
Judging from the existing experience, a computer electronics industry researcher told the "Science and Technology Innovation Board" reporter that so far, the combination of mobile phones and Al large models roughly includes two forms, one is to inject AI large models into the operating system, such as Huawei released the first mobile operating system HarmonyOS 4 injected into AI large models, which can realize voice interaction, App call, meeting minutes and other functions; The other is to carry the AI model in the form of application software in mobile phones, and it is expected that more innovative AI applications will be implemented in mobile phones in 2024-2025.
The aforementioned researcher saidCompared with the exploration of mobile phone manufacturers at the software level such as systems and applications in the second half of last year, AI hardware products are a new direction this year. Whether its R&D speed can keep up with the iteration speed of AI technology requires a balance between the time window of terminal experience and AI experience, as well as unique product innovation, which is also a test for Meizu.
At this strategic transformation conference, Meizu has made it clear that it will release the first pure AI device in the United States by the end of this year, which is completely independent of mobile phones.
It is not yet known what form this device will take. But the first step of Meizu's All in AI has been determined, whether it can take the lead in creating products that can lead or even subvert the industry, and whether it can achieve the counterattack of this small but beautiful company, everything will be left to the test of time.