Hello everyone, I'm an e-commerce stupid bear.
In the e-commerce market, traffic is a business opportunity, and there is no conversion without traffic;
Many friends have encountered that it has been a long time since the Douyin store was opened, but the store has no traffic;
Either a certain product is popular or it is suddenly cut off in the middle of the order, and the follow-up traffic sales plummet;
So how to solve these problems, let's talk about this problem next.
First of all, we must first understand the traffic of Doudian**:
Doudian traffic is divided into two parts: natural flow (** and talent with goods (live broadcast room, short**).
For novice players in new stores, I recommend that you choose the way of bringing goods by experts, which is simple to operate and fast to start a store, and can have long-term stable traffic.
For old players, you can choose natural flow, but I still recommend that you don't give up the talent play, so that we can get the dual traffic of talent + natural flow, and the explosion rate will be higher.
Note: Novices should not be greedy for natural flow in the early stage, it is easy to close the store, and it is difficult to start the store, and many novice players have stepped on the pit here.
So let's talk about how to attract traffic to new stores;
It is normal for a new store to have no traffic in the early stage, and if you want to attract traffic, you can do it in the following ways:
1. Participate in platform activities.
You can participate in some platforms' coupons, full reductions, seckills and other activities to attract users to buy by picking wool.
For example, if the store product is sold for 24 hours, if the effect is good, then the next round of flash sale will be carried out after 24 hours, so that users will buy impulsively when they see the flash sale activity.
2. Find an expert to bring the goods.
First put the store's products on the shelves of the platform's selected alliances, and then find an anchor who specializes in live broadcast to help us bring the goods.
In the process of looking for anchors, observe the live broadcast room to see if the data and types of goods brought by the talent are consistent with ours.
So how do you play with natural flow?
The meaning of natural flow is to let the product enter the traffic pool, and then it will be directly displayed to users in **.
The advantage is that there is no need to take commissions, the disadvantage is that the traffic is unstable, and our products need to have a certain sales base, and the store experience score cannot be too low, and the product praise rate should be high.
Therefore, if you want to do natural flow, you must first increase the sales of products and maintain the store rating.
So why did the store suddenly cut off?
The reason is still in the experience score of the store, when our product return rate is high, the rate of negative reviews is high, or the logistics and customer service experience score drops rapidly, the store will be cut off.
At this time, we have to find out which product has a problem, remove it from the shelves in time, and maintain customer sentiment to prevent more bad reviews.
At the same time, the new products with excellent quality will be put on the shelves, and the experience will be pulled up again through sales, and the traffic will return.
Well, let's share it here today, and more about the detailed gameplay and content sharing of Doudian.
** E-commerce stupid bear.
I am an e-commerce stupid bear, a post-90s generation who focuses on e-commerce.