In 2023, China's imported wine market is a bit sluggish, but New Zealand wines have achieved remarkable results in this context. According to local reports, the country has exported more than $1 billion worth of wine to China, which has won wide recognition in the Chinese market. Unlike neighbouring Australia, which specialises in dry red wines, New Zealand's unique natural conditions provide the perfect conditions for the growth of white wines, especially Chardonnay and Sauvignon Blanc. As a result, Sauvignon Blanc dry white wine has become synonymous with New Zealand wines.
After the baptism of the epidemic, Chinese consumers have higher expectations for New Zealand wines. In order to meet market demand, the New Zealand wine industry must further develop the high-end market. Although the share of New Zealand wines in the Chinese market is still modest, the support of domestic importers and distributors is essential to expand market share. As for how New Zealand wines will perform in 2024, we are looking forward to seeing what happens.
At the same time, pay attention to the one-person ** chain, let's go deep into the professional knowledge of wine and explore more wonderful wine worlds!