In the Internet era, domain names have become an important symbol of the existence of enterprises and individuals. By registering and using domain names, brands can prevent theft and counterfeiting of brand domain names, provide consumers with a safe and secure online shopping environment, and play a vital role in the sustainable and healthy development of brands. A good domain name can boost brand value, increase traffic, and benefit search engine optimization. So, what makes a good domain name?
The value of a domain name depends on the prefix and suffix, a good suffix is the foundation, a good prefix is the key, and the two complement each other. We will go through a few cases to analyze what makes a good domain name for you.
**Domain name: taobaocom
Judging by the suffix, .com is the earliest domain extension, and the public is the most familiar and recognized, therefore. .com domain name is always the first choice for building a website, because it is the most popular on the Internet and has long been deeply rooted in the hearts of the people. Judging from the prefix, "taobao" is the Chinese spelling of "**", which is consistent with the brand name.
JD.com's domain name: jdcom
JD.com's domain name has gone through a change from "360buy."com" to "jingdongcom" (the prefix is spelled slightly longer) to "jd."com". The process includes buying from foreign domain sellers, as well as transacting with other companiesEventually, he got "JD."com" is a short, memorable, and on-brand domain name. It is not difficult to see from the changes in the prefix of JD domain name that a good domain name prefix has the following elements:
1.Short and easy to rememberA good domain name should be short, concise, easy to remember, and easy for users to access without the need for a bookmark.
2.Easy to spellA good domain name should be easy to spell and not prone to mistakes to avoid user typing mistakes.
3.Related to the brand or businessA good domain name should be associated with a business or personal brand, business, and be able to clearly communicate the brand message or the products or services offered.
Ele.me's domain: eleme
A very unique domain name. Domain names are unique, so avoid being similar to other domain names, and unique domain names can make them easier to identify and remember. The domain name prefix of Ele.me consists of 3 letters, which is the Chinese pinyin of "hungry", and the suffix. me, and the prefix form a Chinese pinyin of "hungry me". The suffix just forms the pinyin version of the company's name, which is clear at a glance, extremely easy to remember, and conducive to dissemination, albeit with its suffix. I am not as good. .com is so deeply rooted that it's still a very good domain name.
Tencent's domain name: qqcom/qq.China
Among them, the prefix "QQ" is Tencent's most representative software product, which is in line with what we mentioned beforeDomain name prefixes are short, easy to spell, and relevant to your brand or businesselements. In addition to the use of the suffix "which is most recognized by the public".com", Tencent has also enabled "China" Chinese domain extension. “.The launch of the "China" domain name is conducive to inheriting and promoting Chinese culture and demonstrating cultural self-confidence
Huawei's domain name: huaweicom Huawei. **
Huawei Technologies*** also enables English and Chinese domain names, the prefix uses "Huawei" Chinese Pinyin and Chinese, and the suffix uses the familiar "."com" and Chinese".* Completed on the traditional English domain name to the "brand." **The upgrade of the Chinese domain name makes the domain name completely consistent with the brand name. It consolidates the brand cultural symbols, enhances the relationship between the brand and Chinese culture, and conforms to the new Internet trend.
To sum up, how should businesses choose a good domain name?
Domain name prefixYesOn the premise of avoiding infringement, choose one that is related to the corporate brand or business, concise, easy to remember, and easy to spell, which can enhance brand recognition and be easier to remember and share by users. In the case of an existing brand, timely registration of brand-related domain names can also prevent infringement by others.
Domain extensionThe choice is equally importantA common domain extensionIncluding:“.com", "cn", and "net”, which can increase awareness of the global market; Common Chinese domain extensionsIncluding:“.ChinaThey are conducive to the inheritance and promotion of Chinese culture. This is also available if it is industry-specificRelated industry suffix, for example“.edu”It is a common domain name for special organizations such as educational institutions, and for example, the e-commerce industry can choose a Chinese domain name extension“.Shopping", "., large conglomerates can choose“.Group".
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