In the past week, what happened in China's auto market? A dream in ten years, Apple gave up building cars; BYD's electric specific oil is lower and continues to increase, and a variety of BYD Glory Editions are on the market; Xpeng signed a technical cooperation agreement with Volkswagen, and the cooperation between the two sides began; Yadea refutes rumors that it wants to be a "four-wheeled tram", a wise choice; Looking up to the U9 launch, another Chinese brand supercar is coming.
A dream in ten years, Apple gave up building cars;
On the afternoon of February 27, Eastern time, Mark Gurman, a well-known technology journalist, posted a message on social **. He quoted people familiar with the matter as saying that Apple had canceled its decade-long, multibillion-dollar plan for electric vehicles.
In 2014, Apple began its electric vehicle project, known as Project Titan, to launch a fully autonomous vehicle with a luxury sedan interior and advanced voice navigation features. At the peak of the project, Apple had more than 5,000 R&D personnel in automobiles alone.
Unfortunately, Apple eventually decided to abandon the plan. One of the main reasons is that the growth rate of the new energy vehicle market in the United States, its main market, is contracting. Another point is that Apple's starting point for building cars is too high, and it is eager to directly enter the era of autonomous driving, but all car companies around the world are investing frantically, and it is still difficult to see the possibility of complete autonomous driving in the short term, and giving up may become a kind of wisdom.
A netizen's comment was very incisive: "A pot of raw rice, whether to add fuel and continue to cook, or just eat it, or simply throw it out, is a choice."
Yadea denied making cars
In addition to supergiants like Apple, there are also "small" companies that are not involved in building cars. Recently, a ** about Yadea's interior has been circulating on the Internet. ** Yadea employees are immersed in dismantling a four-wheeled electric vehicle, and there is speculation that Yadea may be planning to build a "crossover" car.
In response to online speculation, Yadea Electric responded on February 26 that the information about car manufacturing on the Internet was untrue. In fact, it is a discussion for Yadea's internal technical staff, learning from the new energy vehicle industry, and building good cars for global users. At the same time, Yadea said that there is no plan to build new energy vehicles for the time being, and the current business focuses on electric two-wheeled, three-wheeled and other travel products.
In the boom of cross-border car manufacturing, many companies have been "instigated" and "questioned" to build cars, some people are really involved, and some people are just rubbing the heat. In today's white-hot market of new energy vehicles, it is unwise to rush in. Instead of spending a lot of energy to compete with the giants, it is better to stick to the truth.
Xpeng signed a technical cooperation agreement with Volkswagen
On February 29, Volkswagen China posted on Weibo that Volkswagen and Xpeng Motors have signed a technical cooperation agreement for the joint development of platforms and software. The technical cooperation agreement focuses on two Volkswagen brand midsize vehicles jointly developed by the two companies at the beginning of the cooperation, the first of which will be an SUV model.
The reason for this cooperation is that on July 26 last year, the Volkswagen brand and Xpeng signed a long-term cooperation technology framework agreement. At the same time, the Volkswagen Group will invest about $700 million in Xpeng Motors and acquire about 4.5%.99% equity.
When the cooperation was announced this time, Volkswagen officially released the first SUV teaser picture of the cooperation between the two parties, although there is only a simple outline, but it is not difficult to see that this is the G9 model of Xpeng. Previously, Xpeng also said that Xpeng provides the platform and technology, Volkswagen does engineering research and development, design and manufacturing, and the new car will be built on the G9 platform.
However, according to Volkswagen, the new car will come out in 2026, two years later. Based on the mature model of the "Dapeng G9", it will take so long to be launched? Whether it will surprise everyone, or whether it is not paid enough attention, we will have to wait another two years.
BYD's electric specific oil is lower and continues to increase, and a variety of Glory versions are on the market
From 7Starting with the 980,000 yuan BYD Qin plus and destroyer 05, BYD opened the "next dumpling" competition for the glory version of the model. In the course of this week, BYD has successively launched a number of Glory Edition models. Han, Tang, Song Plus, Seal DM-i, Song Pro and other models of the "price reduction and addition" of the Glory Edition models all appeared.
How strong is the summoning ability of "electricity is lower than oil"? On February 25, BYD announced on Weibo that the order volume of the Qin Plus Glory Edition in the first week of listing was 23,590 units. Other Glory Edition models are also amazing in combat.
With BYD, the top brand in China's auto market and new energy sales, taking the lead in starting a price reduction strategy, other brands have to keep up. However, BYD already has a cost advantage. How long can the other followers follow? Can the joint venture competitors withstand this wave of glory? The next car market sales data will give you an answer.
Look up to the brand's first supercar, look up to the U9 launch
In addition to the addition of the Honor Edition model with a reduced price, BYD also launched its first supercar Yangwang U9, which is also the second supercar model brought by the Chinese brand after GAC Haobo SSR. Similarly, this is also a pure electric supercar, in the era of new energy vehicles, Chinese brands can not only make "save on" models, but also create "open play" models.
Based on the two core technologies of Yi Sifang and Yunlin-X, with excellent body, pneumatic, intelligent and other top technologies in the industry, the U9 jumps out of the performance and experience framework of traditional supercars, and reconstructs the value benchmark of supercars in the new era with a racable, street-friendly and playable user experience.
Looking up to the U9 has both the ultimate handling and the comfort of everyday driving, as well as fun features such as "Dancing Mode".
In the era of traditional fuel vehicles, supercar models are only suitable for "posturing" or "showing muscles" on the track. In order to complete the catch-up, in the era of new energy vehicles, Chinese brands must not only catch up in performance, but also take into account daily use. It is precisely this kind of "giving more" that China's new energy vehicles have begun to highlight the strong cost performance in various segments.
Xiaoxiang Morning News reporter Hu Xiong.
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