"We have a great product and need your help with a brand design ......"Our store is already being renovated, how can we create a logo to match the store environment? "Our product sales are not ideal, how do you think we can change the packaging to increase sales? ”…
In the business reception, we will meet many customers who make the above requirements, and they think that to do a brand is to do some scattered design cooperation: "Find a good design company, and the design can play a role if it is 'good-looking' and 'tall'".
In fact, brand planning and brand design are a complete system. Planning and design are different sections in the professional division of the brand marketing industry, however, the content that "seems" to be independent is the same thing from our ultimate brand marketing goal, and cannot be artificially separated.
Brand Planning:
Definition: Brand planning is a systematic process that aims to define and plan key elements such as a brand's long-term goals, core values, target audience, and market positioning. This stage emphasizes the strategic planning of the brand to ensure that the brand has a clear positioning and unique selling point in the market.
Mission-critical: Targeted: Identify long-term and short-term goals for your brand.
Core Values: Define the brand's core values and mission.
Target audience: Identify your target audience and understand their needs and expectations.
Market Positioning: Determine the brand's positioning and competitive strategy in the market.
Brand Story: Develop and communicate the story and emotional connection behind the brand.
Branding:
Definition: Brand design is the stage in which a brand is presented through visual and sensory elements. This includes the creativity and design of brand logos, logos, colors, fonts, images, and other visual elements. Brand design aims to ensure that the brand's image is aligned with the brand's strategy and that it effectively communicates the brand's values and personality.
Mission-critical: Logo design: Develop or update brand identity and logos.
Visual elements: Design the visual elements of your brand, including colors, fonts, and graphic style.
Brand Manual: Create a brand manual to ensure consistency across channels and across channels.
Packaging design: If applicable, design product packaging to match the brand image.
& Graphic Design: Design, advertising, and other graphic elements.