How to cooperate with brand prices, unauthorized sales, and online anti-counterfeiting?
Hello everyone, this is Xinyang.
In today's e-commerce environment, most brands have set up their own authorized stores on major e-commerce platforms. With the popularity of online shopping, the proportion of sales achieved by brands through e-commerce platforms is increasing. However, this also brings some challenges in market management, especially how to prevent the problem of price disorder. For the brand, maintaining a healthy first-class system is not only related to the protection of profits, but also affects the stable development of the brand image and market.
1. What will be brought by price control and protection of rights and interests
Price control refers to the brand's monitoring and investigation of unauthorized stores selling at low prices on the e-commerce platform in accordance with the official minimum policy, and feedback the relevant information to the brand, so as to take corresponding measures to safeguard the interests of the brand. Effective price control can ensure that the brand's best system is well unified and avoid the depreciation of brand value caused by market chaos. In addition, it can also curb vicious competition, protect the legitimate rights and interests of formal merchants, and ensure that consumers can buy the most reasonable goods.
Second, how to effectively deal with the problem of indiscriminate prices
1.Establish a clear policy: Brands should develop a detailed guidance system and communicate with all suppliers to ensure that they understand and agree to implement this policy.
2.Strengthen monitoring and inspection: Regularly monitor the sales of online platforms, and take immediate measures once price disorders are discovered, including but not limited to contacting merchants, issuing warnings, and even canceling their qualifications.
3.Implement a reward and punishment mechanism: give incentives to merchants who comply with the policy, such as providing higher discounts or market support; Fines or other sanctions will be imposed on the top performers who violate the policy.
4.Strengthen contract constraints: clearly stipulate the policy terms in the contract signed with the company, and be held accountable in accordance with the law in case of breach of contract.
3. Reasons for choosing a third-party price control company
1.Cost-effective: Self-price control requires a lot of human and material resources, while third-party price control companies have professional technology and experience to achieve effective price control at a lower cost.
2.Professionalism: Third-party companies have specialized software tools and rich industry experience, which can more accurately monitor and deal with price disorders.
3.Continuous supervision: Third-party price control companies can provide continuous services, constantly monitor market dynamics, and update price control strategies in a timely manner.
4.Legal risks: Third-party companies will strictly abide by laws and regulations in the process of price control to help brands avoid legal risks that may arise from illegal price control.
In short, brands need to take measures online according to their actual situationPrice control, so as to effectively safeguard their own interests and brand image.