Recently, Li Auto announced a major upgrade of the 2024 L series at the press conference, among which the entry-level ideal L7 has quietly approached or even surpassed the competitor AITO Wenjie M7 in terms of household attributes and comfort with a series of hard-core technologies and people-friendly adjustments. This seemingly subtle contest is actually related to the new trend of intelligent cockpit and cost performance in the future automotive market.
The core highlight of this upgrade of Ideal L7 is that it is equipped with the industry's top Qualcomm 8295 chip. This chip has a powerful computing power of 30 to 60 tops, which not only meets the needs of multi-screen linkage in the car, but also supports cutting-edge in-vehicle entertainment functions such as running console games and accessing large models of Mind GPT language. In contrast, the 990A chip and 9610A chip used in the M7 are stretched thin in terms of computing power, and it is difficult to cope with the needs of complex instruction scenarios.
In addition, for the first time, the Ideal L7 Air model also introduces the Magic Carpet Air Suspension Pro system, which was previously only available in high-end models, but now it has been devolved to the entry level, which undoubtedly greatly improves the quality of the ride. Although the turning diameter reduction feature will need to be realized through the OTA upgrade in the third quarter, the upgrade of the Ideal L7 in terms of comfort is enough to make consumers feel its sincerity.
In terms of strategy, the ideal L7 also shows a very high cost performance. The AIR version has an additional configuration value of about 3The luxury configuration of 50,000 yuan has maintained the original price; The Pro version can be upgraded to the AD Max version by adding 10,000 yuan. In contrast, the M7 opens ADS 2The total price difference between the 0 system and the mid-spec model of the Ideal L7 is only 040,000 yuan to 240,000 yuan. However, in terms of the intelligent experience of the cockpit and the actual performance of the suspension system, the ideal L7 is obviously superior.
In the face of such an upgrade and first-class strategy, consumers can't help but ask: Is the price difference of 4,000 yuan worth exchanging for a better intelligent and comfortable driving experience? This is undoubtedly a question worth digging into. Everyone's needs and budgets are different, and so are the considerations for value for money. But in any case, the battle between the Ideal L7 and the M7 provides us with an opportunity to re-examine our car buying options.
So, faced with these two models, how will you choose? Is it the pursuit of higher intelligent experience and comfort, or more value for cost performance and practicality? Feel free to leave your point of view and join us in the competition around smart cockpits and comfort. In the future automotive market, such discussions will undoubtedly become more and more intense, and the final winner will be determined by consumers voting with practical actions.