Bloomberg recently reported that the iPhone 15 Pro Max on Tmall** is currently priced $180 less than the original price.
This is more than Apple's $120 cut in the same period last year, and not only Tmall, but also other online platforms such as JD.com. Apple's own online store is still sold at the original price.
It is understood that the iPhone 15 series, which was launched last fall, lagged behind the previous generation of iPhone in sales due to the economic environment and the explosion of popularity of Huawei mobile phones.
Will Wong, an analyst at market research firm IDC, said: "Apple is trying to increase demand for iPhones," said Will Wong, an analyst at market research firm IDC, "according to IDC's preliminary data for January this year, Huawei is up by triple digits compared to the same period last year, while Apple is down about 10%, so it may be under pressure from other Android makers." ”
Apple's domestic sales in China fell 13 percent to $20.8 billion in the fourth quarter of last year. That's nowhere near analysts' $23.5 billion, which is Apple's worst performance in China in the past few years.
Ivan Ram of Counterpoint Research, a market research firm, said: "Apple is offering short-term*** iPhone sales in the Chinese market to other corporate channels in anticipation of World Women's Day, and it is increasingly dependent on events. ”