Hey, friends, our entertainment industry has been really lively recently! No, our Bai Jingting has caused waves of discussion because of the new endorsement. In other words, Bai Jingting has recently become the spokesperson of the well-known Italian brand Versace global perfume. This is something to be happy about, after all, who doesn't want to see their idols endorse the world's big brands? But this official announcement failed to make everyone send blessings in response, but stirred up a pool of spring water.
Some netizens pointed out that Versace had caused a controversy about insulting China in 2019 because of a T-shirt design. Back then, our "Weibo Queen" Yang Yan quickly drew a clear line, and although Li Yuchun, Zhao Lusi and others had cooperated with the brand, they did not cause so much controversy as Bai Jingting's endorsement this time.
The reactions of netizens are also varied, some people think that Bai Jingting "looks ugly", and think that he should not endorse a brand that has a bad record. But there are also fans who support it, and feel that it is not easy for Bai Jingting to win such an endorsement, and he should give blessings.
I have to say that Bai Jingting's endorsement this time is undoubtedly taking a risk. After all, there was a controversy over "occupying the C position" in the past, and there was an insult to China's brand endorsement in the back, which is indeed a big challenge for Bai Jingting's image. On the other hand, however, it may be a bold attempt at his personal branding.
As for the new drama "South to North" starring Bai Jingting, although the ratings won the championship, the discussion was not high, which seems to reflect a certain audience's attitude towards him. Is the reason for this also related to his recent series of controversies?
In short, friends, for every move of idols, we must not only have a rational analysis, but also have enough tolerance and support. After all, everyone is constantly growing and experimenting, isn't it? Bai Jingting's future, we will wait and see. I hope he can learn something from this turmoil and return to everyone's attention with a better attitude.