On the topic of "NPC deputies talk about the low start-up rate of TV", Li Dongsheng, a deputy to the National People's Congress and founder of TCL, recently expressed some views. He pointed out that although China has invested a lot of resources and made significant progress in the HD display industry, the TV market is shrinking. According to the "2024 China Smart TV Interaction New Trend Report" released by the Prospective Industry Research Institute, since 2016, China's TV boot rate has dropped sharply from 70% to less than 30% in 2022. This phenomenon is mainly due to the rapid development of the Internet, and people can directly ** online content through multiple devices, resulting in a decline in TV usage.
Li Dongsheng emphasized that China makes 75% of the world's television sets, but in the domestic market, TV sales have declined. He pointed out that in order to solve this problem, it is necessary for all sectors of society to think together and find out the causes. Li Dongsheng suggested that the creative environment should be optimized, the innovation vitality of the content industry should be stimulated, the supply of high-quality content should be enriched, and more free and high-quality content should be provided to promote the prosperity of the content industry. In addition, he also proposed to actively guide social capital to participate in the ecological construction of the content industry, build an internationally competitive media group, and build a modern cultural industry system, and form a new cultural business format with new technologies and new models.
In general, Li Dongsheng's views and suggestions are of great significance for improving the TV start-up rate and promoting the high-quality development of China's high-definition display industry and content industry. We look forward to the joint efforts of enterprises, enterprises and all sectors of society to achieve this goal. At the same time, Li Dongsheng also pointed out that the functions and application scenarios of TVs also need to be continuously innovated and expanded to meet the diversified needs of modern consumers. For example, the TV can no longer be just a simple device, but can integrate more smart home, game entertainment, education and other functions, so that consumers can enjoy a more colorful experience at home.
In addition, Li Dongsheng also suggested that relevant policies can be introduced to encourage and support TV manufacturers to carry out technological innovation and product upgrades, and promote the development of the TV industry in the direction of high-end, intelligent and green. At the same time, we can also increase support for the content industry, promote the production and dissemination of high-quality content, and provide more attractive content resources for televisions.
When talking about the reasons for the decline in TV start-up rates, Li Dongsheng also mentioned some problems reported by consumers, such as too many advertisements and uneven content quality. Therefore, he also called on TV manufacturers and content providers to pay more attention to user experience and feedback, actively improve products and services, and increase consumer satisfaction and loyalty.
Finally, Li Dongsheng emphasized that television, as an important cultural carrier and media tool, still has an irreplaceable status and role. Therefore, we need the whole society to work together to promote the transformation, upgrading and high-quality development of the TV industry through technological innovation, content innovation and market innovation, and provide more high-quality and convenient cultural services for the people.
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