Two years ago, BYD entered the Brazilian market and began selling cars in Brazil. It offers competitive** and high-tech electrification products, with exponential sales in 2023 and more than 180,000 units. However, with the popularity of vehicles, reports of after-sales assistance problems began to appear.
In particular, with the arrival of the BYD Seagull this year, the number of BYD's customers is also expected to grow exponentially. The brand aims to sell up to 30,000 subcompact cars by the end of the year. Local production in Brazil will begin next year.
However, there have been plenty of reports of complaints from BYD owners, both on social ** and on reclame aqui. In the last six months, there have been more than 850 complaints with an issue resolution rate of 849% with an average score of 83 out of 10, which is considered good by the platform.
The main complaint was the delay in the delivery of spare parts. Despite the fact that the brand's cars have been in operation in Brazil for a relatively short period of time, and electric cars are theoretically less maintenance-intensive – because they have far fewer moving parts – no one has been spared from traffic accidents. And the body parts are the most headache for car owners.
Autoesporte resorted to posts from disgruntled car owners on social **, one of the cases was Nivaldo Menezes from Fortaleza (CE), who suffered a side impact on the passenger's side on November 7. The insurance of the vehicle involved in the accident has been activated and will cover the cost. Since then, however, his BYD Dolphin has not been repaired due to the lack of two doors on the passenger side, a rear rim and some other parts. To make matters worse, he claimed he didn't get feedback from Carmais dealers.
Finally, on February 21, the BYD Dolphin that was hit was repaired, but it was more than three months later.
However, BYD's response was: "The customer service center only received contact from the customer on January 19, and since then, we have been monitoring the billing process until the parts are delivered to the dealer, according to the contact reached with the customer, which is a fact that happened yesterday (21st)".
However, overall, BYD's after-sales service in Brazil, the overall performance in the automobile market, is still good, but BYD's sales of Seagull models this year are bound to cause a buying storm in Brazil, which is a huge test for the sales network and after-sales, fortunately, BYD will be put into production at the Sao Paulo factory in Brazil this year, and the mobility of parts will be greatly improved, and the after-sales efficiency will also be greatly improved.
On the whole, Chinese cars going out is a series of channels, industrial chains and after-sales internationalization, but because Chery and SAIC have rich experience, it is also conducive to BYD's reference and improvement.