Visual China.
Text |Eye entertainment.Since the ninth season of "The Great Detective" was launched, there have been many twists and turns, from the content of the case to the reasoning process, it has been "judged" by the audience.
Especially after the traffic student Chen Zheyuan participated in the recording of the show, fans squeezed the old player Wang Ou outside the recording venue and slammed the door and fell, and the negative ** about the show flocked to it, which was the first time in the nine seasons of the detective series.
The other side of poor public opinion is the continuous regression of word of mouth"The Great Detective 9" has a Douban score of only 82, ranked last in the entire detective series variety show, only higher than "Detective 7", which left the core team.
As a vertical variety show with a niche theme, it is very rare for the big detective series to be able to achieve the ninth season, but I have to admit that in the face of the decline in attention and word of mouth, the variety show market environment has encountered a cold winter, and the show is experiencing difficulties.
And Chen Zheyuan's addition is not only the program team's submission to traffic, but also indicates the confusion of the detective series at the moment, how much vitality is left of this utopia of variety shows in the hearts of the audience?
In fact, before the launch of "The Great Detective 9",The outside world is more optimistic than declining
Although the seventh season has experienced the departure of the core creative team and the withdrawal of the soul characters, the show has suffered a great impact, and the Douban score is only 77, but the eighth season actually exceeded the audience's expectations, and came with a perfect counterattack, with a score of 9 on Douban3。
"The Great Detective 8" has actually abandoned the content of selling feelings, and no longer misses Sa Beining everywhere, but starts from doing a good job in the content of the case, returns to the original reasoning, and ushers in the fermentation of word-of-mouth, although the follow-up score has fallen, but generally speaking, it is very close to the flavor of the early show.
After two seasons of running-in, Yan Ji's team and guest team have gradually improved, which has given the outside world more expectations for "Detective 9", but at present, the show has committed another "** disease".
The first case of "The Silent Three-Faced Sheep" of "Detective 9" accurately stepped on the audience's thunder point.
One is that the program is too long, the upper, middle, and lower part of the first case add up to nearly five hours, and a large number of stories are piled up in it, which is too redundant, and few viewers can chase it down all the way.
Second, the scene is too large, resulting in the scattering of the evidence collection process, the guests themselves complained that they were too tired, and the second search could clearly feel that the guests' attention was not concentrated enough, which was an overpackaging.
Third, the case setup is complicated, too many clues and too much information have made the case lose its focus, and the guests were pushed by the clues, telling their own stories one after another, and the reasoning became very few, including the final crime process and modus operandi.
In fact, I can feel that the program team wants to create a relatively grand story, the real-life setting has taken a lot of thought, and the idea is also very high, sacrificial folk customs + human trafficking + fraud is a very good case theme, butTrying to do too much often backfires, and this is actually a common problem in recent seasons of the Great Detective series.
In contrast, the third case "Black Diamond Robbery" has a better look, the main line of the whole case is not complicated, the story is simple, the rhythm is bright, it returns to the original reasoning, and the relationship between the suspects is more interesting, and the chemistry between the guests is very strong.
But the fly in the ointment is that there are more clues, three players are excluded prematurely, and Sun Yi's role is even marginalized, resulting in the final locking of the murderer is too simple, and the reasoning is not brain-burning enough.
"The Silent Three-Faced Sheep" and "The Black Diamond Robbery" are actually two extremes, reflecting the biggest problem of the current creative team, which isCan't balance reasoning and fun, either it's stinky and long, or it's simple and brainless, which further pushes the show into a predicament.
On the one hand, the content of the case cannot take into account reasoning and interest, which has led to a decline in the attention and reputation of "Detective 9", and it can only rely on the core audience accumulated in the early stage to support the first volume.
On the other hand, the show has already encountered difficulties in attracting investment, and the first issue of "Detective 9" has only one sponsor, the electrolyte water endorsed by Da Zhang Wei, which can be said to be back in the first season.
How to solve the dilemma of the Great Detective series?
A variety show reaching the ninth season can already be regarded as a longevity, but it will inevitably face the problems of routines and lack of freshness, especially for niche themes like "The Great Detective", the audience group has actually solidified.
To put it simply, the biggest dilemma of "Detective 9" is actually that,It's already hard for shows to attract new users, especially in the face of poor content and declining word of mouth, how to break the ceiling of user increment and get out of the predicament, the current solution given by the program team isA large number of new players have joined
Compared with the previous work in the series, the biggest change in "Detective 9" is actually the change of guests, and the new players who have been confirmed to join are Zhang Youhao, Peng Yuchang and Chen Zheyuan.
If Zhang Youhao showed his logical reasoning ability in the advance party, and Peng Yuchang is an acquaintance who can play well, then Chen Zheyuan's addition actually makes many viewers scratch their heads, except for freshness and traffic, it seems that it is not suitable for the positioning of the program.
is different from general life and competitive variety showsIn fact, there is a certain threshold for the filming and ** of reasoning variety shows, so the core guest team and audience of the "Great Detective" series are relatively fixed.
Compared with the ** threshold, the threshold for the selection of guests will actually be higher, because in all reasoning variety shows, the guests must think one step more than the audience in order to defend and take the audience into the plot, on the contrary, if the guests' thinking ability and reaction speed to the case are not as good as the audience, then the audience will guess the development of the case before the guests, and the effect and interest of the program will be greatly reduced.
This requires:Guests must have strong logical and analytical skills, to be able to sort out the case clearly, but also requires a certain degree of expression and observation skills, if the character is good, it is even better.
Due to the high threshold and difficulty of recording, the guest lineup of the "Great Detective" series has actually stabilized, and they have all formed their own unique styles, such as "Terrier King" Wei Chen, Time-Delayed Kanxun, Mechanism Kanyun, and Youou and Outou.
To a large extent, the audience has cultivated a tacit understanding and emotion with a fixed team of guests, soThe core audience of "The Great Detective" is relatively "xenophobic"., on the one hand, it is emotional, a group that has been in place for many years suddenly joins a newcomer, and fans are somewhat difficult to accept, on the other hand, they are also worried that the show will not work well and the guests will not be able to play. Yan Ji's team selected a number of newcomer guests to join "Detective 9" and began to compromise with traffic, which can be understood to bring new vitality to the show and attract more new users, but can the audience accept it?
A very real problem is that in the case that "Detective 9" failed to "break the circle", it still relied on the loyal fans cultivated in the early daysThis part of the core audience is precisely the most "xenophobic".
When the fans of the new guests did not respect the old players, especially when Wang Ou returned to the ninth season for the first time, the dissatisfaction of the old audience with the accumulation of new guests also broke out.
At present, we can only hope that the performance of new players can surprise the audience, otherwise there will definitely be a situation where we fail to attract new players and fail to retain old players.
The data after the broadcast of "The Great Detective 9" has made fans who have been with them for 8 years have to worry.
As of press time, in many lists such as the Maoyan Variety Show Hot List, the Guduo Network Comprehensive Hot List, and the Vlinkage Network Comprehensive ** Index List, "The Great Detective 9" failed to even squeeze into the top three.
It is understandable to lose to the all-amateur love variety show "Half-familiar Lovers 3" and the low-cost variety show "Let's Farm 2", after all, they belong to different tracks, but losing to the reasoning variety show "Offer Due Diligence Bureau" of the same category means,"Detective 9" can no longer sit firmly in the top spot in vertical programs
Feedback in terms of commercial data, after the broadcast of the three episodes, the sponsors only stayed at three, and the early days were often the same.
One or twenty brand sponsorships can be said to be very different, thisThe former Mango ace IP is losing its vitality step by step
So can Yan Ji's team's current style of play save "The Great Detective"? It can only be said that it is difficult.
New celebrity guests participate in a show for a short time, and it can't bring many new users to "Detective 9", it takes time to cultivate the audience, even if the new players perform well, it is difficult to get the recognition of the core audience in a short time, once the performance is not good, it is a loss to the wife and soldiers.
In fact, for "Detective 9",The most important thing at the moment is not to attract new audiences, but to retain old users
In the case of a sluggish overall variety show market, the loss of audiences and the difficulty of gaining customers are common problems, and "Detective 9" actually has its own advantagesThe audience stickiness is very high, which can be said to be much higher than other shows, which is also the reason why the show can make it to the ninth season, as long as it can retain the core audience cultivated in the early days, it is not too much of a problem to have its own place in the vertical program.
As a loyal fan who has been chasing more since the first season, Eye Entertainment's expectations for "Detective 9" may be able to represent a part of the core audience:
First, the content is simplified, delete the complex and lengthy story line, return to the purest original reasoning, escape from the strange circle that has always been on the value, and leave more room for the guests to play, the tacit interaction between old players is actually much more interesting than simple storytelling.
The second is that there can be slightly more women in the selection of guests, The player lineup of "The Great Detective" is mainly male, with only one or two female guests among the six celebrity guests in each episode, and the first eight seasons of the show only appeared once in the three-female book "Sins Under the Rose".
In fact, some of the female guests among the old players played very well, the ghost searched for evidence strongly, Wu Xin defended strongly, Wang Ou and Qi Wei had a high accuracy rate, and Yang Rong was the most devoted. The perspective and thinking of female gamers can bring a different experience to the audience.
The fact that the "Great Detective" series can achieve the ninth season is a success in itself, but the outside world expects more that "Great Detective 9" can survive this variety show winter and burst out with more vigorous vitality.