In recent years, micro-short dramas have quickly become popular on major platforms, and during the Spring Festival this year, more than 800 micro-short dramas competed for the Spring Festival stalls, which were warmly sought after by the audience. What is the charm of a short drama that can be so popular?
The short time of each episode of the micro-short drama and the compact plot fascinate Ms. Chen, because she is usually busy with work, she uses her free time to chase the drama, and pays more than 1,000 yuan for the micro-short drama in a year.
Ms. Chen, a citizen of Shenzhen, Guangdong: I swiped it in for free after watching it, and it will write how much to charge every ten episodes.
The reporter learned through interviews that ** micro-short drama has become a leisure and entertainment method for many people, and many interviewees said that the story setting of micro-short drama is easy and interesting, fast-paced, and reversed, which is a very good choice for audiences with a fast pace of life and fragmented time. And the major platforms can also accurately push the type of short drama according to the audience's preferences.
With the expansion of the market scale, the users of micro-short dramas on major platforms continue to grow. According to the data released by the Douyin platform, in 2023, the number of users who actively search for micro-short dramas on Douyin every day will increase by 2 times, and the number of micro-short dramas will exceed 100 million, of which 12 works will exceed 1 billion. In 2023, the average number of daily active users of Kuaishou micro-short dramas will reach 2700 million, the number of users of heavy micro-short dramas with more than 10 episodes per day reached 94 million, a year-on-year increase of 526%。
Chen Chuai, founder of a cultural *** in Shenzhen, Guangdong: Skits can quickly give you a quick reversal in two or three minutes, or even one minute, which is easy for everyone to get decompression and relief. In just a few minutes, there will be several climaxes, which are just right for the way we live at the moment.
According to the 2023-2024 China Micro Short Drama Market Research Report, in 2023, the scale of China's micro short drama market has climbed to 373900 million yuan, up from 101 in 2022700 million yuan, an increase of 26765%, and it is expected that by 2027, the scale of China's micro-short drama market will exceed 100 billion yuan.
*: CCTV Finance & Economics.