Shortly after the death of Zong Qinghou, the founder of Wahaha Group, when most people were still remembering this industrialist, a battle between Nongfu Spring and Wahaha quietly spread on the Internet.
According to the report, the cause of the incident may be that Nongfu Spring, which is located in Hangzhou with Wahaha, has a "vendetta" with it, as well as "Nongfu Spring's founder Zhong Sui's first entrepreneurial income came from Wahaha" and "was fired for rushing goods". In this regard, on the evening of March 3, the senior management of Nongfu Spring responded intensively, saying that the rumors were untrue. The founder of Nongfu Spring, Zhong Sui, also appeared to deny the above remarks one by one, and said that he and Zong Qinghou are also teachers and friends, and Zong Qinghou is an entrepreneur he has always respected.
Wahaha Group's latest response from the public relations department said that it has paid attention to the relevant situation and does not respond to this, "We have not participated in the relevant comments on the Internet." ”
Judging from the latest developments, some netizens revealed that supermarkets and retail stores in their areas began to discount Nongfu Spring products, and the original online war seems to have spread to the offline consumption field. What impact will this initiative have on Nongfu Spring's operations? It is worth noting that Wahaha and Nongfu Spring, which were compared to "farmers and snakes" by some netizens in this **, both made operations to control the situation, but why is it difficult to stop the dispute?
Remembrance or Usher?
The Internet controversy was complained about
At the moment, the party Zhong Sui released the article "Zhong Sui: I and the Elder Zong" through Nongfu Spring's official Weibo to respond to the rumors. In the article, Zhong Sui told about the real ** of his "first pot of gold", the exchange with Zong Qinghou on the development of canned eight-treasure porridge products, the past of selling Wahaha children's nutritional oral liquid in Guangxi and Hainan, and the handshake after the dispute between natural water and pure water.
In fact, Wahaha and Nongfu Spring are both practitioners in the water and beverage industry, and competition between the two is inevitable. Dr. Zhou Li, vice president of Nongfu Spring, once bluntly said that although there is competition, even against Bo Gongtang, it is still fair and honest competition under the legal framework.
For example, in 2000, Wahaha formed an alliance with six large pure water companies, including Shanghai Zhengguanghe and Robust, to jointly criticize Nongfu Spring.
In 2009, Nongfu Spring was caught in an "arsenic-gate" crisis after a report by the Haikou Bureau of Industry and Commerce reported that the total arsenic levels in its beverages exceeded the standard. At the critical moment, Zong Qinghou expressed his solidarity with Zhong and publicly expressed his doubts about the test results of Nongfu Spring.
Fair and reasonable competition, effective supervision and relatively tolerant market ......These are not the normal environment that activates the market and pushes the enterprise forward.
A few days ago, we reviewed the life of Zong Lao, and we can also see this courageous, tenacious, loving, and fighting spirit of outstanding entrepreneurs, who created the internationally renowned Wahaha Group, and through his own actions, he strives to maintain the healthy operation of the enterprise, and influence generations.
Industry insiders said frankly that they believe that if Wahaha and Nongfu Spring are on the hot search in a hostile form, it is not what Zong Lao expects to see, and it is very irrational to step on Nongfu Spring after mourning Zong Qing.
with static braking,
The consistency of Wahaha and Nongfu Spring
Judging from the latest trends of Wahaha and Nongfu Spring, it seems that calm handling has become a commonality between the two.
Wahaha did not make any response, but only said that it was paying attention to the relevant content. Nongfu Spring also simply responded to netizens' questions, without strong words and actions.
In this regard, industry insiders said frankly that Nongfu Spring is like this, on the one hand, it may show respect for Mr. Zong Qinghou, who passed away not long ago; On the other hand, at present, the excitement of netizens is at a high point, and the strong response may lead to the backfire, further aggravate the spread of the situation, and even more likely to affect the terminal market, which will have an adverse impact on Nongfu Spring's huge distribution system, which will have a greater impact.
In fact, Nongfu Spring and Wahaha, as the two largest water and beverage companies in China, have made great contributions to society and economy, such as Nongfu Spring paying about 2 billion yuan in taxes every year and providing tens of thousands of jobs; Wahaha has accumulated hundreds of billions of taxes and so on.
In addition, under the current downward pressure of the economy, it is not easy for enterprises to survive and develop. These large-scale enterprises that solve employment and develop benignly should be respected and protected by the society. It can also drive more enterprises to forge ahead. If such large enterprises are interfered with by "trumped-up charges", it will inevitably affect their normal production and operation. The surging public opinion will make enterprises "everyone is at risk", and how much energy do they have to make a wise strategy to deal with the current complex market environment? Who will "pay" for the development of the enterprise?
Some people in the legal profession said that Nongfu Spring has the right to protect its goodwill from being infringed by false statements, and can pursue the legal responsibility of the relevant ** in accordance with the law.
Perhaps, when the emotions of netizens gradually subside or the situation is difficult to control, Nongfu Spring will be ready to take action to protect its legitimate rights and interests.
As the saying goes, harmony makes money. In fact, creating a good competitive environment and a first-class environment, whether it is for Wahaha, Nongfu Spring, or all walks of life, is the healthy and orderly ecology that it should have.