The year 2030 is coming, and we are ushering in a new and unknown environment. Trends 2030: Eight Trends Reshaping the World of the Future provides us with the tools and advice to tackle the epochal changes of the future. Written by Moro FProfessor Ji Lian, a professor at the Wharton School, expressed concern about the future state of business and the avalanche of upheavals people could face. He hopes the book will provide a roadmap for people to help them cope with the turbulence ahead.
How can we navigate so many variables before 2030? While no one can say for sure what will happen in the future, we can make a series of relatively safe assumptions about what might happen in the next 10 years. While 2030 is not an unattainable future, we need to be prepared for both opportunities and challenges.
The book states that the world as we know it today will disappear in 2030. The declining number of newborns in most parts of the world is a harbinger of a rapidly ageing population. At the same time, women are driving most demographic changes, with more and more women choosing to go to school for education and pursue careers outside the home. In the next 10 years, people over the age of 60 will be the main force of the times, and they own 80% of the wealth in the United States today. Wealth is also converging in cities, and urban populations are growing at an alarming rate.
Technological disruption is changing people's lifestyles and habits, and innovative ways are enabling people to rethink and engage in all aspects of life. While some trends are already emerging, they will not reach a tipping point until around 2030.
In this new world, individuals, companies, and organizations are faced with both opportunities and threats, and everyone has their own strengths and weaknesses. In the book, the author emphasizes that all people need to see this new world differently than in the past. He cited the example of Airbnb competing with hotels to illustrate how lateral thinking can be used to address new trends and challenges. Empty nesters can rent out their extra rooms to travelers, thus earning an income financially and keeping their property.
Trends 2030 will walk readers through these interconnected events, showing how they are developing and reaching a tipping point in 2030. This new world is full of opportunities and threats, and we need to face the challenges ahead with a positive and optimistic attitude. Remember, this is already happening in our lifetimes and is coming.
Trends 2030: Eight Trends Reshaping the World of the Future provides us with the tools and advice to face the epochal changes of the future. The authors present a series of relatively safe hypotheses by examining the prospects for the next decade. While we can't be precise about what the future holds, we can approach the challenges ahead with optimism. This book guides us through interconnected events and shows how they are evolving and reaching a tipping point by 2030. In this new world, individuals, companies, and organizations are faced with both opportunities and threats, and need to be seen differently than in the past. Let's embrace 2030 with a positive mindset and prepare for the changes ahead.