Nowadays, the lineup of CCTV literary and artistic program hosts changes frequently, and new faces moisten the screen like spring rain. This kind of frequent substitution, although it enhances the freshness of the show to a certain extent, inadvertently weakens the enthusiasm of the audience.
It is worth noting that the pace of adjustment of the host team of "Departure to Happiness" has never slowed down, but it has never been able to win the deep love of the audience.
Although the young presenter is talented, he is not very talented in experience, popularity,
Compared with the old hosts, word-of-mouth and other aspects lack the same influence.
The audience's sense of identity was cut off in the change of hosts, and the emergence of new faces intertwined the audience's sense of déjà vu and strangeness. As a result, the ratings and word-of-mouth of many literary and artistic programs have been affected.
Taking "Departure to Happiness" as an example, the ratings in 2018 once fell to 07%, which indicates that the effect of adjusting the host lineup is not satisfactory. This is undoubtedly a powerful question about whether the new host can win the praise of the audience.
While adjusting the host lineup, CCTV is also considering maintaining the audience's sense of familiarity. For example, in "Avenue of Fame", the well-known "Sister Moon" still shines on this stage, providing a good adaptation environment for the new host.
Of course, the emergence of the problem of CCTV's literary and artistic programs is not only the adjustment of the host, but also the innovation and breakthrough of the program content. "Avenue of Stars", as a well-loved entertainment program on ** TV station, has been praised by the audience over the years. In recent years, the show seems to be starting to lose its former accolades, which has to do with the monotony of the show's content and the lack of innovation of the production team.
The audience is tired of the single-program model of "Avenue of Stars".
In the past, the show was mainly based on the draft link, but now, due to the prosperity of online entertainment, the audience can do whatever they want on various platforms, making "Avenue of Stars" lose its unique attraction in the draft link.
The reason for the decline in the reputation of "Avenue of Stars" is not only the unreasonable competition system, but also the innovation of the production team.
Insufficient. As viewers' expectations rise, they want to see more innovative and creative content.
However, "Avenue of Stars" has relatively little innovation in the form and content of the program, lacking fresh elements and unexpected design, making the audience feel that the program is boring and outdated.
In addition, the production team of "Avenue of Fame" was too slow to respond to changes in audience demand. Society is constantly evolving, and so is the audience's demand for entertainment programs, and they want to see more real life stories than just performances on stage.
However, "Avenue of Stars" is still stuck in the past in the form of the program, without an in-depth understanding and timely response to the needs of the audience.
Based on the above analysis, there are many reasons for the decline in the reputation of the TV station "Avenue of Stars". Frequent moderator tweaks are just one of them. In addition, with the prosperity of the entertainment industry, the choices that celebrities have are getting wider and wider.
They are no longer limited to the CCTV screen, but have more new stages to choose from, such as various David TV and network ** platforms. In this way, stars will be more selective when choosing performances, and only choose those programs that are conducive to showing their talents and can fully display their strengths.