CEO Timotius Sulaiman explained that connecting fibre broadband to everyone in Indonesia is a huge challenge for any telco, but MyRepublic has leveraged partnerships and revitalized its company culture to expand exponentially.
A supportive corporate culture can go a long way in propelling a company to new heights. In some cases, it's strong enough to completely break through to new levels.
When Timotius Sulaiman arrived in Indonesian fibre broadband provider MyRepublic in early 2020, it wasn't the kind of culture he discovered.
When I first joined here at the beginning of that year, the fight was undeniable. We are in a difficult situation, culturally disadvantaged, and I think breakthroughs are essential to solve this problem," he told Asian People.
I was brought in as part of a recapitalization. ”
The world's leading provider of communications equipment and solutions. Read more below As Vice President, Suleiman is responsible for reinventing the company in a way that increases agility and efficiency. However, this focus has come at the cost of growth.
"During the pandemic, many Internet Service Providers [ISPs] saw a significant increase in sales due to the increase in subscribers, but we didn't experience that because we were in the midst of a restructuring," he recalled. "The focus is on setting us up for further growth. ”
It wasn't until 2022 that the right time came to Suleiman. "We didn't have time to benefit from the momentum of the pandemic, and I knew we had to break our glass ceiling at that point. ”
Although the sales team was successful in gaining additional subscribers for MyRepublic, Sulaiman recognized that there was room for improvement.
He added: "I tried to be CEO and immediately saw ways to go beyond our limitations. ”
We didn't realize it, but there was an invisible barrier holding us back. I knew that greater motivation would inspire breakthroughs, so I took steps to improve our corporate culture and focused it on incentives," Suleiman explains.
By reinforcing MyRepublic's value system, the PRIDE (Positive Attitude, Reliability, Integrity, Determination, and Excellence), as well as introducing a trust-based work ethic, Suleiman and his team saw immediate results.
"MyRepublic has a lot of trust in its employees, underlining our commitment to valuing our employees," he said. ”
Sulaiman believes that by combining teamwork to uphold these values and work ethic, employees can embrace the corporate culture of "Myrep Go Far and Fast".
"Next month, our numbers exceeded our usual numbers," he said. "It was a record at the time, but then we said'Well, we've proven that we can do that, so let's do it every month. 'We have. This has become our mantra and everyone is very excited to achieve their goals. ”
MyRepublic has 2With a potential customer base of 7.3 billion Indonesians, the world's fourth-most populous, it has accepted the challenge with relish. To improve its offerings, it expanded its network and services, adding 27 cities in 2023.
"By the end of 2023, we have a total of 48 cities," Sulaiman revealed. "Our vision is to be the pride of Indonesia. We want to connect countries in terms of coverage area, and we want our ISPs to be able to reliably provide high-speed internet.
When I talk about future growth, it's all about expanding to more cities across the country. ”
Broadband internet penetration in Indonesia is low. While 77 percent of the population enjoys internet access, Suleiman said only 16 percent use broadband. "There's still a lot to do, but we've expanded into this space significantly over the last 18 months. ”
In 2022, Suleiman set a significantly higher target for a network rollout than is typically practiced in the industry. "This year is a significant achievement for us," he said. ”
Our teamwork not only allowed us to exceed the set goals, but also led to a doubling of the results, demonstrating the effectiveness of our collective efforts. ”
Suleiman boldly set even bigger goals for 2023. "We have not only succeeded in achieving it, but we have succeeded in exceeding this year's target," he revealed. ”
This achievement made everyone realize our potential for greater achievements. Our team is very confident; Even if next year's target is raised, we have the ability and guarantee. ”
Under Suleiman's leadership, Myrepublic thrives on vibrant energy and the drive to achieve more. Through a culture centered on innovation and success, the company has achieved important milestones.
Suleiman doesn't just talk about these values; He actively demonstrates these values, motivating all employees to remain resilient in overcoming challenges and cultivating a collective dedication to success. "It can't be nothing," he said.
It's a different story for mobile coverage, which goes far beyond the use of fixed lines. Sulaiman argues that MyRepublic's focus on fixed internet is an advantage, as other telcos compete to offer fixed-mobile products.
The market is saturated in this regard," he noted. "The demand for high-speed broadband in households is increasing, so by focusing on fixed broadband, MyRepublic can stand out and bring certain products to market, which we have done. ”
As the future comes, Suleiman believes that satellite internet services similar to Elon Musk's Starlink will become more common. He**: This is a supplement to the demand for the Internet in our country. ”
Indonesia is an island nation; We can't build our network for every family. Such products will appear in places that are difficult for us to manufacture. ”
The post-COVID years have also provided MyRepublic with the opportunity to refine its operations through automation.
Sulaiman recalled: "We were forced to finish it in a very short time, but it was a good thing. "It has been a great help in selling and monitoring our network. In the event of an outage, we can notify subscribers within a few minutes. ”
MyRepublic emphasizes the adoption of new technologies, primarily to improve efficiency.
Currently, our hardware comes from the largest vendors: Indonesia Fiberhome Technologies, ZTE, Huawei, Cisco and many others, both local and foreign. We have healthy and open communication with them, and it is beneficial to go beyond one partner," he said.
We can only reach the numbers we reach because we work with so many **merchants. We share our expansion plans with them, and they let us know what's possible. So, it's up to us to put these businesses in the right place, at the right scale, and at the right time. ”
Sulaiman reiterated that none of MyRepublic's extraordinary results would have been possible without a change in company culture. "It's part of our daily working life and generates great output," he stressed. ”
We know how important people are. For the third year in a row, MyRepublic has been awarded the Workplace certification, all because we have a strong team that shares the same vision. ”
MyRepublic recognises the greater challenges that lie ahead.
"With determination and perseverance, we look forward to embracing the future and setting new heights of success," Suleiman said. ”
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