Zhang ZhongmouAs the founder of TSMC, he expressed his stance at the inauguration ceremony of TSMC's Japanese wafer factory, saying that he would help JapanSemiconductorsIndustrial revival. What he didn't expect, however, was that the mainlandChipsThe rapid development trend of the industry. U.S. companies are beginning to withdraw, and people can't help but lament the change of times. In the context of this era of change, the mainlandChipsThe rise of the industry is unstoppable, let's take a look at the development of this story.
Zhang ZhongmouAll the time on the mainlandChipsIt plays a certain role in hindering the development of the industry. He had obstructed Zhang Rujing from building factories on the mainland, and worked withSMICThere have been lawsuits. In recent years,Zhang ZhongmouIt is even more supportive of the United StatesHuaweiand other enterprises, and help TSMC build a factory in Japan. However, what he did did not stop the mainlandChipsThe industry is booming. ContinentalChipsThe industry has awakened, and its strength continues to grow, even American enterprisesTexas InstrumentsI also started to feel the pressure.
ContinentalChipsThe industry has developed rapidly in recent years, and the technical level and production capacity are rapidly improving. Zhang ZhongmouThe old owner of the American companyTexas InstrumentsSimulated on a global scaleChipsWith a 20% share in the market, it is one of the market hegemons. However, in the continental simulationChipsUnder the fierce competition,Texas Instrumentshad to be carried out at a reduced price** Battle。The impact of this move was not the expected positiveTexas Instruments's performance is gradually declining. In the face of changes in the macro situation,Texas InstrumentsGradually losing its advantage in the competition in the Chinese market and the international market.
Recently, it came outTexas InstrumentsThe layoffs highlighted its struggles in the Chinese market. BeijingPower management chipsAbout 50 people in the design team were laid off because:Texas InstrumentsIn and in the countryPower management chipsThe fierce competition of enterprises is at stake. This is also the successor to the Shanghai R&D centermcuAnother layoff after the R&D team was abolished. Texas InstrumentsIn the new situation, it is necessary to adjust the strategy to adapt to the changes in market development.
Far more than thatTexas InstrumentsA, more and more U.S. companies are choosing to withdraw from the mainland market. ApplesMicron, Dell,HPand other enterprises are actively transferring production bases to India. The impact of the U.S. sanctions on China and the growing competitiveness of Chinese companies are one of the main reasons for these companies to move their industrial chains. ContinentalChipsThe field has always attracted much attention, and many Chinese companies have emerged and can compete head-on with foreign companies.
Texas InstrumentsAlthough in the simulationChipshas a place in the market, but in the face of the continentChipsUnder the impact of the industry, it has to deal with problems such as declining performance and layoffs. This traditionChipsThe challenges and dilemmas faced by the giants may inspire us to think about technological change and market development.
Texas InstrumentsAs a global analogChipsThe market leader has a long history and strong strength. However, with the mainlandChipsThe rapid rise of the industry,Texas InstrumentsThe dilemma is also becoming more and more prominent. The glory of the past cannot resist the promotion of market trends, and new adjustments and transformations are needed.
Texas InstrumentsIn order to analogue with the continentChipsEnterprise competition had to be carried out** Battle。However, this method of stimulating demand by cutting prices did not bring the desired effect, and the performance continued to decline. The reshuffling of market share and the reshaping of the competitive landscape, means:Texas InstrumentsFuture development strategies need to be rethought.
Layoffs are justTexas InstrumentsOne aspect of adjusting the strategy is how to achieve real transformation and upgrading. With the iteration of technology and changes in the market,Texas InstrumentsWe need to explore new paths and take advantage of the trend to meet the challenges of the future. Only by constantly updating concepts and innovative thinking can we be invincible in the fierce market competition.
ContinentalChipsThe rapid rise of the industry has accelerated the worldChipsChanges in the competitive landscape of the market. Texas InstrumentsAlthough traditional giants are facing difficulties, they are also promoters of technological innovation and market progress. Only by constantly adjusting our strategy and adapting to the new situation can we not be eliminated by the market. In the future, with the development of technology and changes in the market, the continentalChipsThe industry is bound to usher in more challenges and opportunities. We have reason to believe thatChinese chipsThe future of the industry will be brighter and brighter.