Wondar Studios from Italy is a company that produces software and content related to motion capture technology, and its 3D character animations are realistically recorded and produced by professional motion capture systems. We're excited to share with you the latest mocap project from Wondar Studios, which brings an immersive virtual reality experience. In collaboration with L'Oréal Paris, they have developed a digital project dedicated to the promotion of their new product, met**ivids hair dye.
Thanks to the Xsens motion capture system, Wondar Studios is able to serve professionals in the fields of video games, animation and entertainment.
The Xsens suite provides a full-body mocap system that integrates directly into Unreal Engine, Unity, iClone, Maya, and more for true performance gain.
Pair with Manus gloves to integrate finger movements into the animation, and achieve a perfect blend with the mocap suit.
Digital humans are nothing new, but the concept has only recently gained popularity in the fashion space, thanks to new technological developments and shifts in consumer behavior.
*From L'Oréal's website, digital humans can serve as a link between brands and consumers, as well as other virtual platforms, games and social networks**. An excellent motion capture system can produce a matching digital human for fashion brands, so that their performances and characteristics can be finely tuned to meet specific groups and regional consumers.