Unexpectedly, Zong Lao passed away, and Wahaha had no problems.
But unexpectedly pushed Nongfu Spring to the forefront, and the helmsman Zhong Sui had to respond.
However, things have become more and more serious, so some people have reported grievances for Nongfu Spring, saying that this is a catharsis of the net name and self-** emotions.
But flies don't bite eggs, making a fuss like this, are Nongfu Spring and Zhong Zhen really innocent?
In China's beverage market, Wahaha's popularity goes without saying.
However, with the tragic death of its founder, Zong Qinghou, the homegrown beverage giant has re-entered the public eye.
Not only that, but it seems that everyone wants to try a bottle of Wahaha for themselves, seeing it as a fashion sign.
This phenomenon can't help but make people think about how the influence of a brand can be deeply rooted in the hearts of the people, and even become a cultural phenomenon.
At the same time, the competition between Nongfu Spring and Wahaha has also become the focus of market attention.
According to rumors, after the founder of Nongfu Spring, Zhong Suixi, began to attack Wahaha after gaining a certain market share.
This act has now been brought back to life.
It provoked a multi-faceted scrutiny of Nongfu Spring on the Internet, and many controversies and negative information about the brand followed**.
In particular, Nongfu Spring's "Oriental Leaf" product has caused widespread controversy because of the pattern printed on the bottle design similar to the Japanese five-storied pagoda.
Consumers have pointed out that the product's promotion of its matcha flavor references a Japanese monk who brought green tea from China to Japan in 1267 and developed a matcha culture there.
While this passage seems to state a historical fact on paper, it is easy to mistake matcha for having originated in Japan and ignoring the history of matcha in China due to the lack of punctuation on the packaging and the lack of punctuation in the advertising slogan.
This kind of packaging and promotion has caused dissatisfaction among domestic consumers, who believe that companies should pay more attention to inheriting and promoting traditional Chinese culture when promoting their products, rather than borrowing exotic elements.
In response to criticism, Nongfu Spring said that the so-called five-storied pagoda pattern was actually a reference to Jingshan Temple in Hangzhou, China, an ancient temple with a history of more than 1,200 years, rather than Japanese architecture.
However, this explanation did not quell public skepticism. Most people believe that regardless of the original design intention, the final effect of the packaging is too similar to Japanese architecture, which is easy to misunderstand.
Furthermore, Nongfu Spring's other two products, "Hinata Summer Orange" and "Dawn White Peach Flavored Soda", are also considered to be leaning towards Japanese culture because of their names, flavors, and ingredients.
In the aftermath of the Fukushima nuclear wastewater spill, the labeling of white peaches and citrus from the Fukushima nuclear wastewater spill has caused high concern and resistance among consumers.
In this regard, Nongfu Spring clarified that the relevant products do not use raw materials from Fukushima, but the unique flavor created by the R&D team through innovative technology.
But on the label, isn't that the case?
Is this a disguised deception of consumers?
However, despite Nongfu Spring's response in an attempt to quell the controversy, the series of incidents has triggered deep doubts among consumers about the brand's integrity.
On social media, many netizens said that they would no longer buy "Oriental Leaves" and began to look for other alternative brands.
Previously, the issue of matcha introduction to "Oriental Leaves" was broken by some careful bloggers, but it did not attract much attention.
On the 7th, at noon, although Nongfu Spring's customer service responded to all of the above.
Strongly denied the accusations of Japanese style.
However, the verbal explanation alone does not seem to be able to calm the doubts of netizens.
I wish everything was just speculation, if it was true.
The problem is serious!