Author: Flip the page
Amber Wine Research Society Quick Review:
If you haven't heard of this company.
Just look at its name.
I thought it was a restaurant inn.
But magically.
The company has been around for 27 years.
Until now, it has not gone out of Guangdong.
But relying on an apple cider vinegar.
It can sell 2.5 billion a year.
The market value once exceeded 10 billion.
That's right. It's about Heaven and Earth One.
What the hell is going on?
As far as Umeko knows, ah.
1997 year.
A bigwig went to Guangdong for inspection.
Because when eating, old vinegar is mixed with Sprite.
Not only does it taste good.
There are also health effects.
Afterwards. This way of drinking has become popular in the local area.
Chen Sheng, who was still starting a business at the time, learned about it.
I vaguely perceived that this was a business opportunity.
He didn't say a word.
I went to Guangzhou to conduct a field trip.
He's different.
It's not about going to visit one by one.
Instead, rummaging through the hotel's trash cans.
See how many empty vinegar bottles there are.
Just when Chen Sheng was getting more and more energetic.
He suddenly discovered.
Since you want to drink it with Sprite and aged vinegar.
So why don't you just make one.
Vinegar drinks that taste better.
But that's the way it goes.
So how do you adjust the taste?
So he went on to investigate.
I learned that there is a vinegar village called Huairen Village in Shanxi.
He immediately went.
It's okay not to go.
As soon as he went, he noticed a startling phenomenon.
Although the living conditions in Shanxi are poor.
But the local villagers are hardly sick.
Chen Sheng was curious.
Verified by many parties.
Only to find out that it turned out to be the effect of vinegar.
Since there are health effects.
That means the market is very big.
This also determined Chen Sheng to make one.
A vinegar drink that no one else has ever made.
Therefore, Tiandi No. 1 came into being.
And this vinegar drink sold out as soon as it hit the market.
Why? It's not the same as the coke soda.
More carbon dioxide.
Not suitable for drinking too much.
At the same time, it is very suitable for banquets.
Looks like wine. Actually vinegar.
Even if you drink too much.
It is not as good as wine to hurt the body.
The most critical thing is.
It can also be used as a gift in Guangdong.
You give gifts to your elders.
You can't always send Wang Tsai milk.
But send Moutai and Wuliangye.
The wallet can't afford to hurt.
Just about. Guangdong loves health.
Tiandi No. 1 has health care effects.
plus the fame of Heaven and Earth No. 1.
It's also domineering enough. There is a feeling of exaltation in heaven and earth.
It's not too good for money.
That's because of it.
Let a Guangdong who never drinks vinegar.
It has become a major beverage consumption province without vinegar and no feast.
At its peak, it sold 2.5 billion a year.
Speaking of which. Someone is going to have a bar.
Nongfu Spring started like that.
How can it only be sold in a year?
But you have to know.
Tiandi No. 1 is a single product relying on apple cider vinegar.
has a market value of more than 10 billion.
Even giants like Coca-Cola and Pepsi.
The revenue of a single product is only more than 3 billion.
And don't forget.
Tiandi No. 1 is basically sold in Guangdong.
That's it.
It is not too much to call it "Guangdong Divine Water".
It's no wonder that Coca-Cola saw it later.
Both announced that they were going to enter vinegar drinks.
But Heaven and Earth One was not nervous.
replied directly.
Coke is welcome to follow in our footsteps and make vinegar drinks.
Meizi finally understood why.
The slogan of Heaven and Earth One is called.
Let the world sour".
Compare to other countries.
Nowadays, our domestic brand.
It's really worth souring the world.
All of this article is on the Internet.