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Amber Wine Research Society Quick Review:
From the brink of bankruptcy to a beverage giant.
At its peak, it sold 12 billion.
It's actually an advertising slogan.
What the? Six walnuts.
One is worth 2 billion?
Is it an IQ tax?
But in Meizi's opinion.
Everyone buys six walnuts.
It's not a drink at all.
It's the taste of blessings.
Boss Yao Kuizhang when he first took over six walnuts.
He found the whole market drinking this type of drink.
It's basically the elderly and children.
But with brain health as a selling point.
I haven't seen one.
After the positioning has it.
Yao Kuizhang led the team again.
Countless experiments have been done.
Eventually, the "53.28" production process.
That's it. The surface of the walnut kernel is a bitter black skin.
It was completely removed.
Both to ensure the taste.
Don't lose nutrients yet.
Of course. Product *** does not mean that sales are good.
Yao Kuizhang took a look.
There is also a lack of catchy advertising slogans.
He had an idea.
Since it is a drink that strengthens the brain.
Then use "use your brain often and drink six more walnuts".
This slogan. It's a heavy blow to parents.
You just want to. who often uses the brain.
Students who are going to take school exams.
And the basic one who buys six walnuts is the parents.
For parents.
The most worrying thing is that the child is learning.
It can make children study more seriously.
Buy a few cases of walnut drinks.
What a big deal.
And Boss Yao in order to start this brand.
not only signed the spokesperson Lu Yu.
Also sponsored programs like "The Strongest Brain".
Challenge the Impossible".
Since then, the six walnuts are like a divine comedy.
It is popular all over the country. It's as if this advertising slogan came out.
It's like the admissions office of Tsinghua University and Peking University.
Knocking on your door.
2016 year alone.
The market sales of six walnuts exceeded 12 billion.
That's when some people questioned it.
Six walnuts are a brain supplement.
Isn't it an IQ tax?
Is it an IQ tax.
You can taste this slogan.
One, it doesn't have any promises.
Second, it does not mention any efficacy.
It's just a normal statement.
If you're aiming for a little bit of nutrition for walnuts.
It's better to buy pure milk directly.
It's still full. Besides.
A lot of people buy six walnuts.
It's not like you drink it yourself.
It's for gifts.
It's like a New Year's holiday.
Take a festive red bag and fill it with six walnuts.
Go see friends and family.
Heavy two boxes.
It's only more than 100 yuan.
As soon as the other party took it, he was full of strength.
At first glance, it is brain-healthy.
One more sentence.
I wish your child a good university.
What a moral implication.
Even if the child doesn't drink it.
By the way, the elderly can also drink.
This is a big New Year's holiday.
Who is too embarrassed to refuse this blessing without dead ends?
The attention is directly filled.
There is no pressure to send and receive.
Compared to what to send Moutai.
It's not too cost-effective.
So, ah. Don't underestimate these six walnuts.
You think everyone else buys drinks.
Actually, people.
Just think of it as a hobby of gift-giving.
All of this article is on the Internet.