The JMC Ford Ranger Ranger will be available on December 20, 2023, with an official guide price of 14580,000 yuan-24080,000 yuan. According to the online car market, the Ranger Ranger sold 2,402 units in the first full sales month of its listing, with a market share of 9%. In the pickup truck market of more than 150,000 yuan, the market share of Ranger Ranger is as high as 46%.
Liu Jisheng, President of Jiangling Ford Technology and Manager of Ford Zongheng, said: "In the past, high-end pickup trucks with more than 150,000 yuan accounted for about 10% to 13% of the entire pickup truck market, which is the data situation over the years. In January, pickup trucks with more than 150,000 yuan accounted for 19% of the entire pickup truck market. This data is obviously larger than in the past, and most of it should come from new car owners who have 'broken the circle', and they have not seen such a large market in the past. ”
Commenting on his full-year sales forecast, Liu said: "This year, it's more important to build the brand, and if you continue to perform like the Ford Ranger Ranger in January, all production and sales plans will be invalid, because it completely exceeds your imagination." ”
In terms of sales channels, in October last year, the world's first Ford Beyond experience space was inaugurated in Chongqing. As of January this year, Ford has opened 76 stores in 62 cities. In the first quarter of this year, it is expected to open about 100 stores; By the end of this year, more than 180 Ford Indulgence Spaces are expected to open.
The Ranger Ranger is positioned as a mid-size pickup truck, offering three series of mountain versions, exploration versions, and wilderness versions, equipped with two types of power: gasoline and diesel. The new car adopts front double wishbones, rear multi-link + watt linkage, equipped with the only EMOD intelligent full-time four-wheel drive + front and rear two differential locks, and a total of 7 modes of TMS all-terrain management system.
In terms of safety, the Ranger Ranger uses 1580MPa boron steel with the strength of the landing gear of aviation aircraft, and the high-strength steel of the whole vehicle accounts for 66%, which has the strongest 9 in its class4 tons of top compressive strength; The gasoline version has 29 tons of trailer qualification, diesel version has 3 tons of trailer qualification.
Ranger Ranger is equipped with Qualcomm Snapdragon 8155 on-board chip + NGA intelligent pilot driving assistance system, with nearly 30 radars and vision sensors; There are a total of 36 reserved modification anchor points in the whole car, and more than 20 modification accessories are officially provided, which can adapt to a variety of use scenarios.