West Ham United Women have appointed Femfresh as their Official Women's Health Partner to highlight the importance of women's health.
Barclays Women's Premier League club has partnered with Femfresh to highlight a shared commitment to women's health, hoping to help create a "positive environment where women feel confident and empowered both on and off the field".
Founded in 1968, the intimate hygiene brand has been dedicated to educating women at all stages of life about the importance of intimate care and wellness.
Under this new agreement, the entity has been appointed as the club's official feminine health partner. This collaboration is an important milestone for both institutions in women's health and athletic performance.
Femfresh is a company dedicated to breaking taboos, encouraging fearless conversations, and helping women tackle topics that are often considered taboo. Femfresh aims to normalize these conversations to create a friendly atmosphere where women are free to put their health first, encouraging self-care and self-confidence.
Sonila Troka, Marketing Director at Femfresh, said: "The partnership between Femfresh and West Ham United Women's Football Team exemplifies our mission. Like the outstanding athletes of the West Ham Women's Team, Femfresh empowers women to take pride in taking care of their health. We are delighted to be working with the club this year and look forward to coming together to have a strong, important conversation about the importance of intimate care and wellness."
This exciting partnership further solidifies our dedication to educating and empowering women at all stages of life about the importance of intimate care, which promotes not only physical well-being, but also mental health by fostering self-confidence, self-care, and well-being. ”
Rebecca Rowley, Head of Partnerships at West Ham United, commented: "The rise of women's football has allowed us to tell untold stories and highlight diverse social issues through our commercial partners. "By partnering with FemFresh, we aim to investigate the connection between fitness and fitness. and intimate hygiene, sparking conversations that we hope resonate with off the pitch. ”
Through community partnership projects and engagement activities, the value of women's health and well-being will be promoted among fans and the wider public.