Chery, as a veteran powerhouse of domestic automobiles, has won the reputation of "science and engineering man" in the minds of post-70s and post-80s consumers with its hard-core engine and automatic transmission technology. However, with the rise of new energy vehicles and the younger consumer group, Chery is facing the pressure of transformation and unprecedented challenges. The iCar 03, which is positioned as the first "square box" for young people, is the pioneer of the iCar brand, which is born with the mission of expanding the territory for Chery Group in the young and personalized market.
The all-new compact electric SUV iCar 03 not only represents Chery's latest achievements in new energy technology, but also has a deep insight into the future development trend of the automotive market.
On February 28, the day of the official launch of Chery ICAR 03, to the surprise of the majority of ** and fans and friends, the price range of a total of 6 models of the new car decreased by 1 compared with the pre-sale**6-20,000 yuan, and Chairman Yin Tongyue personally attended to cheer for the marketing team. However, can Chery's sincerity impress the young Houlang?
First, the theme of the square box: the consistency of the quality of the vehicle design.
The exterior design of the iCar 03 is full of toughness and power, and the overall lines are clean and smooth. At the front, a large closed grille design is adopted, and the LED daytime running lights are highly recognizable with the "i" letter style that echoes the brand name. On the side of the car, the straight waistline extends from the front wheel arches to the taillights, giving the car a more slender and dynamic look. At the rear of the car, the popular through-type taillight design is adopted, which not only enhances the recognition of the vehicle, but also enhances the driving safety at night.
With a length, width and height of 4406 1910 1715 mm and a wheelbase of 2715 mm, the new car is a very compact pure electric SUV model, with a minimum ground clearance of 170mm, an approach angle of 26° and a departure angle of 29°. The shape of the "small school bag" at the rear of the car is very eye-catching, small and exquisite.
With the characteristics of the SUV with a changeable appearance, the icar 03 has caught the attention of many young people since its release, just like a fighter roaming in the city, like a knight through the jungle, or an astronaut roaming the stars, a kind of ability to provide rich emotional value, no wonder it will be crowned by many ** and netizens as the "pure electric little guard". Of course, in addition to the rich body color, the icar 03 also expands the space with more diverse modifications to meet the individual needs of different consumers.
Moving to the car, the first thing that catches your eye is its exquisite and high-tech interior design, 156-inch large LCD touch screen +9The 2-inch LCD instrument cluster combination not only has a sense of science and technology, but also integrates diversified functions such as WeChat ecology, entertainment, karaoke, and audio, providing a rich interactive experience for drivers and passengers.
In addition, the standard driver 6-way power adjustable seats, dual-zone automatic air conditioning, rear air conditioning outlets, roof racks and other configurations, the middle and high-end models will also be equipped with 8155 chips, NFC keys, 50W mobile phone wireless fast charging, steering wheel heating, front seat heating, main driver seat ventilation massage, INFINITY 12-speaker audio and other higher-end configurations. On the whole, from the perspective of the operation logic of the whole product, it is a complete electric product experience feature, and the appearance of the "square box" product also provides spacious front and rear seating space and flexible storage space for the occupants. On the whole, the whole product is relatively coordinated in terms of user experience consistency, which can be said to be a heart-to-heart product.
2. All-aluminum body: technological revolution and cost challenges.
One of the most striking technical highlights of the icar 03 is its all-aluminium body design. The all-aluminum body has always been the exclusive domain of high-end models in the past, but now Chery has devolved it to more than 100,000 people-friendly models, which is undoubtedly a bold technological revolution. Aluminum alloy material has many advantages such as light weight, high strength, corrosion resistance, etc., which can effectively reduce the weight of the body and improve the fuel economy and power performance of the vehicleMore than 6 tons, I dare not say that the body is as light as a swallow, at least it has laid a good foundation for the handling performance of the whole vehicle. At the same time, the thermal conductivity of aluminum alloy is good, which can effectively improve the heat dissipation efficiency of the vehicle, so as to ensure the stable operation of core components such as batteries.
However, the manufacturing difficulty and cost of all-aluminum body is also relatively high. The processing process of aluminum alloy is different from that of traditional steel, which requires a higher level of technology and more precise equipment support. In addition, the strength and stiffness of aluminum alloys also need to be guaranteed by special design and process. As a result, the iCar 03 undoubtedly faces significant technical challenges and cost pressures during the body design and manufacturing process. However, judging from its pricing, Chery, as a traditional manufacturer, has enough profit support to withstand financial pressure.
3. Multi-link rear suspension: the perfect balance between handling and comfort.
In addition to the all-aluminum bodywork, the iCar 03 also has a lot of innovations in the chassis and suspension. The rear suspension adopts a multi-link structure similar to that of Range Rover Evoque and Range Rover Velar, which can effectively improve the car's handling and stability. At the same time, the suspension system of the iCar 03 has been fine-tuned to achieve the perfect balance between handling and comfort. Whether it's a daily commute or a long-distance trip, the iCar 03 provides passengers with a stable and comfortable ride.
It is worth mentioning that the front suspension of the iCar 03 adopts a double-layer tailored welding process on the traditional mainstream MacPherson structure. The strength and stiffness of the lower swing arm are effectively improved, thereby enhancing the handling and stability of the vehicle. At the same time, the double-layer tailored welding process can also reduce the consumption and cost of materials, and achieve a double improvement in economic benefits and performance.
In terms of power, the new car will be available in a single and dual-motor version, with a range of 501 km. The single-motor version has a maximum power of 135 kW (184 hp), while the dual-motor four-wheel drive version has a maximum power of 70 kW in the front + 135 kW in the rear. In addition, the four-wheel drive version of the new car will also be equipped with IWD intelligent electric four-wheel drive, and adopts the H-arm multi-link + hydraulic bushing chassis structure, which can provide a variety of driving modes to meet various driving scenarios.
Although this is an urban SUV, but it gives us three four-wheel drive models with different configurations, which is very different from the strategy of many light off-road vehicles only giving a top four-wheel drive model, obviously, the manufacturer hopes that users will choose the four-wheel drive version of the model, the four-wheel drive version of the front and rear dual motors The total output power reached 205 kilowatts, the total torque was 385 Nm, and the official zero hundred acceleration time was 65 seconds, corresponding to the addition of off-road and snow driving modes, and support creep mode and tank turning.
Coupled with considerable approach angles, departure angles and ground clearances, even in the face of 35° steep slopes, cross axes and other road conditions, it can also calmly deal with it, the increase in power and the increase of these off-road exclusive functions have significantly improved the daily playability, so that an urban SUV also has a certain off-road ability.
4. Intelligent driving and intelligent interconnection: the core competitiveness of future automobiles.
Cool on the outside, but smart on the inside, the iCar 03 aims to lead the trend of pure electric SUV technology equality with the personalized shape of "square box".
First of all, in the intelligent cockpit, on the medium and high-end models, with the blessing of the 8155 chip, it has led the trend of intelligent square box SUV and laid a good platform foundation for the intelligence of the whole vehicle. With the blessing of i-VA four-zone intelligent voice control and Tencent's full-time ecology, it not only supports **navigation、** and other audio-visual entertainment functions,It can also realize "visible and talking" intelligent voice interaction, and this i-VA intelligent interaction system also supports OTA upgrades, and the ability can be continuously iteratively updated.
It is worth mentioning that in terms of intelligent driving, in addition to the traditional L2 level assisted driving, the high-end version of the ICAR 03 is also equipped with a rare L2++ level intelligent driving assistance system in the same level, which can realize one-key remote parking, cross-layer memory parking, track reversing, urban memory pilot, high-speed navigation and other mainstream intelligent driving functions. It not only opens up the configuration gradient of the product to meet the diverse choice preferences of users, but also covers the main daily car scenarios with intelligence, and the square box SUV has become a technological trendy product for young people.
5. Market challenges and future development.
Objectively speaking, although the iCar 03 attaches equal importance to appearance and performance, its performance in the market still faces certain challenges. First of all, in the face of new and old opponents, the competition of various forces has posed a lot of pressure on iCar 03.
Secondly, although the ICAR 03 strives to shape the image of technological trendy products, there is still a distance from the awareness of mainstream consumers, so how to expand the opening of the ICAR brand and then enhance the user's awareness and trust in the ICAR 03 is also an urgent problem for Chery to solve. In any case, it's always right to take a single place first.
Fortunately, icar 03 made a big move, and Yin Tongyue also showed the determination to break the cauldron, 1098-16.980,000 yuan, not only is the pure electric A-class SUV model enter the 100,000 yuan range for the first time, but also the "younger" strategy must be implemented to the end. While leading the market with the trend of square box design, exceeding expectations, and intelligent equality, we also understand the thickness of young people's wallets, and provide more choices for young people with very competitive **, so as to truly achieve "young people's cars have young prices".