On March 2, 2024, the first batch of "early cherry blossoms" in Wuhan will bloom in the Simeitang Railway Site Park in Wuhan, Hubei. Wuhan's local tea Grandpa does not make tea The 2024 brand strategy conference with the theme of "Flowers Bloom Tea Fragrance" was launched here.
"Taste bud + vision" aestheticsMake the beauty palpable
At the press conference, with the slow opening of the huge cherry pink gift box on the stage, the shining cherry blossoms bloomed together with the brand name of "Grandpa Don't Make Tea", and Grandpa Don't Make Tea 2024 Brand Strategy Release TVC was officially released. Brand Director Zhang Jun, R&D Director Zhao Zhe, and brand co-founder Yu Lina took the stage in turn to talk about the new strategy of brand, product and operation.
At the press conference, in line with the brand's vision of "committed to enabling everyone to share beautiful things or experiences", small details full of beauty can be seen everywhere: the entrance gantry crane with "blooming" cherry blossoms echoes the city at this time; The huge moss-covered door symbolizes the brand's careful selection of raw materials and respect for nature; The main stage, which is composed of verdant tea terraces and giant dreamy cherry blossoms, also deeply conveys the green, organic and healthy lifestyle advocated by "Grandpa Don't Make Tea".
Hold the city in the palm of your hand and spend spring with Wuhan
Wuhan is a city with its own "sense of ceremony", it has the history and humanities of "3,000 years of bronze, 800 years of Chu Yun", and also has the boundless scenery of "two rivers and three towns, and a thousand lakes dotted with a city". Whether it is the "Wuhan Jasmine" whose name and raw materials are taken from Jiangcheng, or the "Wuhan" paper-cut relief cup in cooperation with the inheritor of Huangpi's intangible cultural heritage paper-cutting, it is a tribute to the city where the grandfather does not make tea.
When another year's cherry blossom season came, Jiang Xiaojing of Wuhan Cultural Tourism Group and Liu Guoliang, President of Hubei Catering Association, also came to the site of this press conference, and issued a warm invitation to the whole country to "Wuhan Cultural Tourism 2024 Cherry Blossom Season, Enjoy the Cherry Blossoms with Wuhan" with Grandpa Wu, and at the same time announced the strategic cooperation between the brand and the fashion group in 2024 with Mr. Wang Feng, chief content officer of the fashion group.