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After Zong Qing's death, the sales of Nongfu Spring increased, and Wahaha was complained by netizens.
This incident caused an uproar in the changing business world, making people think about the relationship between companies, turmoil and brand image.
Among them, the name Zhong Xuxu became a bomb in this war, detonating the business feud between Wahaha and Nongfu Spring.
Zhong used to be a distributor of Wahaha, however, his contract was terminated due to the use of improper means.
This incident became the fuse for Zhong Xuxu to leave Wahaha, triggering a business grudge.
So, he decided to create his own brand, Nongfu Spring, and became a competitor of Wahaha.
Behind this is the business community's deceit, open and secret fighting.
With the escalation of this business battle, netizens began to dig into the story between Wahaha and Nongfu Spring.
These gossip messages have become a hot topic on social **, and Nongfu Spring has to face attacks from netizens.
At this time, the power of * is extremely strong, and the image of the enterprise is instantly seriously impacted.
In this business war, the anchor in the live broadcast room has also become the target of public criticism.
He was abused by netizens and had an emotional breakdown.
In this digital age, the speed of transmission is unimaginable, and those live broadcast room anchors who are fueled by the fire often become victims in the whirlpool.
However, he reminded netizens to treat ** sensibly and not to let the live broadcast of work become innocent victims.
Nongfu Spring has been involved in a series of controversies in the past, such as the launch of a sparkling drink that has sparked concern.
These problems have become a crack in the corporate image, making the company more vulnerable in this turmoil.
Companies need to be more cautious and responsible in responding to external skepticism.
However, Nongfu Spring's response was counterproductive and labelled as false propaganda.
Netizens' criticism of Nongfu Spring mainly focused on its image as a "porter of small days".
They blamed Nongfu Spring for its practices and quality, which put the brand in a crisis of confidence.
In the business world, the credibility of a brand is an important factor that cannot be ignored, and once it is negatively evaluated, it is difficult to quickly reverse it.
Zhong Xuxu and Nongfu Spring are standing on the cusp of the storm, and the future development is full of uncertainty.
Business competition is fierce, but in this battle, the importance of brand image and public relations is becoming more and more apparent.
Enterprises need to be more cautious in the face of the most advanced pressure to avoid misleading and misunderstanding.
Finally, readers are reminded to look at this business turmoil rationally.
Live streaming is just work, and it shouldn't be involved in the whirlpool of **.
In this information age, the power of ** is undoubtedly huge, but we should also think rationally, do not believe the words of one party, and do not hurt the innocent.
Business competition is a game of you lose and I win, but in this process, we should maintain good business ethics and promote the development of the industry in a constructive way.
On July 21, 2011, Mr. Li purchased 3 bottles of Nongfu Spring at a private supermarket on Xinhua Street in Tongzhou DistrictWhen his 10-year-old son was drinking water, he found several small bugs on the bottle cap, which sparked a series of controversies about the quality of Nongfu Spring's products.
That evening, the salesman of Nongfu Spring Company quickly responded to the complaint, saying that he had never encountered such a situation in the past five or six years, and quickly reported the problem to the company's headquarters for further reply.
Among the company's handling measures, Manager Wang, who is in charge of sales in Beijing, said that he had reported to the head office and took swift action to remove hundreds of boxes of the same batch of Nongfu Spring from the shelves in Tongzhou, and at the same time carried out testing of the problematic products.
The company promises to strictly handle this incident in accordance with the Food Safety Law, focusing on protecting the rights and interests of consumers and food safety.
However, it doesn't end there.
A few years later, on March 8, 2013, another consumer, Ms. Li, complained that a black unidentified substance had been found in the unopened Nongfu Spring she had purchased.
She contacted Nongfu Spring, but the company insisted that the product was acceptable and did not answer her concerns.
This complaint has further raised questions about the quality of Nongfu Spring's products.
Following the complaint, Nongfu Spring issued a statement on its official Weibo account on March 15, 2013, acknowledging that some consumers had reported the presence of fine sediments in some bottled water produced at the Danjiangkou factory.
In order to eliminate the doubts of consumers, the company sent the products to a third-party testing agency for testing, and the results showed that they met the safety indicators of national standards.
At the same time, the company expressed its willingness to replace the problematic product free of charge to ensure the rights and safety of consumers.
This series of incidents not only raised doubts among consumers about the quality of Nongfu Spring's products, but also raised more questions about the food safety management system.
Consumers expect to be able to eat food with confidence when they buy it, but in these two complaints, Nongfu Spring's product quality problems have sparked public concern.
Although the company has expressed its willingness to make a free replacement, whether this will actually solve the problem remains a focus of attention.
The company's response and measures in handling complaints have also raised eyebrows.
In the first complaint, the company's salesman responded quickly and said that he had never encountered a similar situation in the past five or six years, showing the company's confidence in the quality of its products.
However, with the emergence of the second complaint, the company's response appeared to be more negative, insisting that the product was qualified and did not answer the consumer's concerns.
This inconsistent response has raised doubts about the company's handling and transparency, and has also affected the public's trust in Nongfu Spring.
When it comes to food safety, the company's approach is also key.
In the first complaint, the company quickly took action to remove and inspect the shelves, and promised to deal with the incident strictly in accordance with the food safety law.
This series of measures shows the company's responsibility to protect consumer rights and food safety.
However, in the second complaint, the company's handling appeared to be relatively passive, only issuing a statement through its official Weibo to admit the existence of the problem and conducting third-party testing.
Whether this is enough to generate public trust in the quality of the product remains a matter of debate.
For companies, increasing transparency, proactive communication, and taking more proactive action in dealing with similar incidents will have a direct bearing on public trust in their brand.
In terms of food safety, the company needs to pay more attention to product quality management, establish a more sound quality control system, and ensure that every bottle of product meets national standards.
At the same time, respond to and handle consumer complaints in a timely manner, and demonstrate the importance of the company to the problem with a positive attitude.