Spring comes early in Zhuangxiang, and cinnamon tea is fragrant all over the world. On March 3, the 2024 Guangxi Spring Tea and Zhaoping Organic Tea Mining Series jointly sponsored by the Department of Agriculture and Rural Affairs of Guangxi Zhuang Autonomous Region, the people of Hezhou City, the China Tea Circulation Association, and Guangxi Radio and Television Station was grandly opened in Zhaoping County. In the form of "meeting + product + exhibition + competition", this event brought together high-quality early spring tea products in the whole region, aiming to promote the integration of tea industry resources, build a regional public brand, and contribute to the high-quality development of the tea industry.
At the event, Li Jieyun, Secretary of the Hezhou Municipal Party Committee, announced the official launch of the 2024 Guangxi Spring Tea and Zhaoping Organic Tea Mining Series Activities. Wang Qing, President of China Tea Circulation Association, Xu Shihong, Second-level Inspector of Guangxi Zhuang Autonomous Region Department of Agriculture and Rural Affairs, Mao Renjian, Deputy Secretary of Hezhou Municipal Party Committee, Xie Bing, Member of Hezhou Municipal Party Committee and Deputy Mayor, Lu Chengyin, Researcher and Former Deputy Director of the Tea Research Institute of the Chinese Academy of Agricultural Sciences, Qiushi Distinguished Professor, Doctoral Supervisor, Member of the Discipline Evaluation Group of Zhejiang University, Leader of Tea Science Discipline of Zhejiang University, Director of the Tea Research Institute of Zhejiang University, Vice President of the China International Tea Culture Research Association, Vice Chairman of the China Tea Society, Wang Yuefei, Chairman of Zhejiang Tea Society, Chen Hua, Vice Mayor of Hezhou City, Yang Ruifang, Vice Mayor of Hezhou City, Lin Shuheng, Decision-making Consulting Expert of Guangxi Academy of Agricultural Sciences, Former Deputy Secretary and Vice President of Guangxi Academy of Agricultural Sciences, Yao Jingbo, Vice President of China Tea Circulation Association, Qin Rusheng, Vice Chairman of Hezhou CPPCC, Liu Agree, Shanghai Craftsman and Technical Expert of Chinese Tea Master, Hu Qiang, Deputy Director of Tea Quality Certification Development Research Center of Tea Research Institute of Chinese Academy of Agricultural Sciences, Zou Hongying, Secretary of Zhaoping County Party Committee, Deputy Secretary of Zhaoping County Party Committee, County magistrate Deng Zhongyao and other relevant leaders and guests attended the launching ceremony.
In recent years, relying on its superior location and abundant resources, Zhaoping County has made every effort to build a 10 billion yuan tea industry around the construction of a tea industry development pattern of 'one green, one red and one black', cultivated and created well-known tea public brands in Guangxi such as 'Zhaoping Red' and 'Zhaoping Green', and has been selected as one of the top 100 regional brands (geographical indications) in the national brand value evaluation for six consecutive years. In 2023, the tea garden area of Zhaoping County will be 260,000 mu, and the output of dry tea will reach 2090,000 tons, with an output value of 243.9 billion yuan, ranking in the forefront of Guangxi, the whole chain of tea industry employees reached 120,000 people, and the per capita tea single income exceeded 5,000 yuan, truly realizing 'a leaf rich one side of the people'. At the launching ceremony, Zou Hongying, secretary of the Zhaoping County Party Committee, said that the holding of this event provides a valuable platform for Zhaoping to display and promote the development of the tea industry, and sincerely invites people from all walks of life to deeply feel the ecological beauty and humanistic charm of Zhaoping, and to Zhaoping for leisure and vacation, health preservation, and investigation and investment.
Xu Shihong, the second-level inspector of the Department of Agriculture and Rural Affairs of Guangxi Zhuang Autonomous Region, said in his speech that Zhaoping in Hezhou has superior ecological environment and climatic conditions, and has given birth to Zhaoping tea with a fragrant and pleasant fragrance, profound heritage and long history. Zhaoping tea was a tribute to the imperial court as early as the Song Dynasty and was known as "China's first early spring tea". In recent years, the economic scale of the tea industry in Zhaoping County has continued to expand, the tea area and output have gradually increased, and the tea brand has become more and more popular, successfully promoting the tea industry to become a pillar industry of rural revitalization that links agriculture with agriculture and strengthens agriculture and rich farmers.
Wang Qing, President of the China Tea Circulation Association, said that 2023 is a milestone year for China's tea industry, with tea culture shining on the international stage, the standardization process of the tea industry continuing to advance, and tea production hitting a record high. As one of the key tea producing areas, Hezhou has made remarkable achievements in the tea industry through strong support and brand building. At the same time, he said that the China Tea Circulation Association will continue to pay attention to and support the development of Hezhou's tea industry, and strive for it to move to a higher level.
At the event, Chen Hua, deputy mayor of Hezhou City, said that the tea industry in Hezhou not only has a profound historical heritage, but also benefits from the unique natural conditions and ecological environment, and has become an important pillar of Hezhou's economic development. In recent years, Hezhou has vigorously developed the tea industry, excavated tea culture, innovated tea technology, and the area of tea gardens and the output of wool tea ranked in the forefront of the whole region, the tea area has become a scenic spot, and the tea mountain has become a "golden mountain", realizing a win-win situation of economic development and environmental protection. It is hoped that the guests can see more, appreciate more, taste more, and spread Hezhou tea more, and seek common development of the tea industry.
The series of activities include the launching ceremony of Guangxi spring tea mining and early spring tea tasting, Guangxi Liubao tea "king competition" competition, Guangxi tea industry high-quality development exchange meeting, Guangxi tea tasting and tea industry special investment promotion meeting and other rich activities. Diversification presents the advantages and characteristics of the development of Guangxi's tea industry, builds a whole tea industry chain system in Guangxi, and promotes the sustainable and healthy development of the tea industry. At the launching ceremony, certificates were issued to the representatives of Guangxi tea masters and the winners of the Guangxi Liubao Tea "King Competition" competition.
Tea industry experts, tea industry associations, representatives of tea enterprises and business representatives of tea channels from all over the world gathered together to jointly conduct the live broadcast of tea picking at the main venue, tea picking and dance performance "Tea Mountain Love" at the branch venue, song and dance "Welcome to Tea Town", dance "Spring to Tea Fragrance" and other programs.
With "green" as the background, Guangxi's tea industry has achieved remarkable results in multiple dimensions such as tea quality improvement, brand building and market expansion through continuous efforts and innovation. The successful holding of the 2024 Guangxi Spring Tea and Zhaoping Organic Tea Mining Series is a vivid embodiment of the vigorous development of Guangxi's tea industry. This event will give full play to the unique advantages of Guangxi's tea industry in terms of location, industry, resources and ecology, effectively promote the revitalization of Guangxi's rural industries, and serve the new development of Guangxi's tea industry. To the majority of consumers and tea industry practitioners showed an early spring tea industry event integrating tea fragrance, tea rhyme and tea culture. (Zhu Yunlin).