In February this year, the first document of 2024 was officially promulgated, and the country once again clarified the importance of rural revitalization. Among them, it is the first time to put forward the "implementation of the high-quality development project of rural e-commerce", clearly promote the construction of county-level e-commerce live broadcast bases, and develop the online sales of rural native products. The continuous promotion of a series of favorable policies will not only inject new vitality into the overall development of the rural economy, but also bring more income-generating opportunities to new farmers.
In recent years, with the great attention and strong support of the state, rural e-commerce has entered a new stage of high-quality development, from the initial express delivery to the countryside, to the upward movement of agricultural products, and then to digital development. As a new engine of economic development, rural e-commerce is gradually becoming an important part of strengthening the village-level collective economy and promoting rural revitalization.
In the live broadcast e-commerce industry, it was actually Wei Ya who was the first to help farmers. In 2016, she first proposed the innovative form of public welfare of "buying instead of donating", hoping to provide a digital stage for those high-quality agricultural products and farmers in need to "go out of the mountains".
Wei Ya knows that what they need is actually a "starting point for entrepreneurship". Through a more influential window, let the special agricultural products go out of the local and to the whole country. The employment of young people in the form of entrepreneurship is an important way to realize the connection between poverty alleviation and rural revitalization.
Whether it is Dangshan pear paste that has driven more than 100,000 people to work, or persimmon sandwich walnuts that have "gone from unsalable to empty in seconds", or helping Yongsheng County to become a new force in agricultural e-commerce from a national-level poverty-stricken county that has not been "taking off the hat" for a long time. Many products that have come out of Weiya's live broadcast room are still selling well, and the farmers behind them have also become "new farmers" who keep pace with the times, and they are also a new force in poverty alleviation and agricultural assistance.
Previously, Xu Zhiyuan had commented on Wei Ya in his show "Thirteen Invitations", saying that she "completed a very crazy thing in a very rational way." Indeed, Wei Ya did not stick to the positioning that the live broadcast room was just a "traffic entrance", but went deep into the industrial chain and exported her industry experience and the most direct feedback from consumers to farmers. Help them understand their consumers and create better products.
It is better to teach people to fish than to teach them to fish, and when it comes to helping farmers, only by turning banknotes into sustainable digital channels can we achieve it once and for all. In the future, among these "new farmers", there are new farmers who can use advanced technology and equipment for agricultural planting, e-commerce experts who can broaden the sales channels of agricultural products through the Internet, and rural professional managers who are good at managing rural assets......
These professionals are educated, technologically savvy, able to operate, able to manage, and good at governance, bringing capital, new technologies, new methods, and new ideas to rural development, which not only effectively expands rural employment space and farmers' income channels, but also drives local farmers to jointly promote changes in all aspects of the countryside, and achieve "self-reliance" in the business world.