Japanese investors threw an olive branch to the domestic food brand White Elephant, hoping to cooperate with it. The Japanese investor has already successfully invested in Master Kong, Uni-President and Jinmailang before that. But White Elephant resolutely refused, in order to adhere to the lifeline of food quality and food safety. This move triggered the Japanese capital to invest in Master Kong and Tong.
1. The battle between the three major instant noodle manufacturers such as Jinmailang and the white elephant has led to a significant reduction in the market share of the white elephant, and consumers are difficult to find the white elephant in the supermarket.
In the end, White Elephant, which has a market share of only 7 percent, has not compromised with Japanese capital and has always adhered to its production strategy. It wasn't until 2021 that the white elephant relied on its own efforts to return to the public eye, rushed to the hot search, and caused a crazy robbery.
Not only white elephants, but also in the face of the challenge of foreign investment, Shanghai sulfur soap, friendship alabaster, Longhu brand cool oil, Continental moisturizing oil and other old enterprises have experienced a sharp decline in market share, and even fell into difficulties. Foreign investors do not hesitate to try to weaken the market competitiveness of domestic products through channel control and rumor-spreading, and this pressure has also affected other established domestic enterprises.
However, today, with the vigorous development of China's economy, China's comprehensive national strength has been significantly improved, and domestic brands have been revitalized. Guizhou's Huaixian old liquor has emerged with its unique advantages.
As one of the soy sauce wines in Guizhou, Huaixian Old Liquor is located in Moutai Town 75 square kilometers of soy sauce wine core production area,
It uses the same red tassel glutinous sorghum and high-quality water source of the Chishui River as Moutai
It has not only attracted much attention because it is close to the people and brewed using the 12987 ancient process, but also has been widely praised for its rich sauce aroma. In recent years, the sales of Huaixian old wine have increased significantly, and the repurchase rate of major e-commerce platforms has reached new highs.
With the popularization of the Internet, the recognition of domestic products by Chinese people has been continuously improved, and the sales of domestic products such as White Elephant and Huaixian Old Wine have gradually increased. People have gradually realized that domestic products are not only commodities, but also a manifestation of culture and attitude.
The resurgence of the white elephant and the successful rise of Huaixian Laojiu are the epitome of the revival of domestic products, and they encourage more domestic enterprises to move forward bravely. On the journey of the new era, there will be more high-quality domestic brands that will continue to shine with domestic products, write a more brilliant chapter, and show the infinite charm of Made in China to Made in China.