On March 2, 2024, in the "Dialogue" column, Dong Mingzhu, chairman of Gree Electric Appliances, responded to the questioning of the "Rose Air Conditioner" launched by the company. Dong Mingzhu said that different people have different aesthetics, and she has an open-minded attitude towards all kinds of complaints. This article will provide an in-depth analysis of this incident, the diversity of aesthetics, the differences in market demand, and the way companies deal with disputes in the face of disputes.
As soon as the "Rose Air Conditioner" launched by Gree Electric Appliances was unveiled, it sparked heated discussions on social **. Some consumers have questioned its appearance, believing that the design is more old-fashioned, and some even jokingly call it "earthy". This controversy has put the "Rose Air Conditioner" in the public spotlight.
In CCTV's financial "Dialogue", Dong Mingzhu calmly responded to the complaint about the "rose air conditioner". She said that everyone's perception of beauty varies from individual to individual, different aesthetics coexist in society, and the company's product positioning often meets the needs of different consumers. She expressed an open-minded attitude towards doubts.
Aesthetics is a highly subjective field, and each person's aesthetic standards are influenced by many factors such as culture, education, experience, etc. Therefore, it is normal for the same product to trigger diametrically opposed reviews among different people.
Companies usually take into account the diversity of the market when designing their products and strive to meet the needs of different consumers. Dong Mingzhu's response reflects Gree Electric's perception of market segmentation and diversified aesthetics from the side, and the design of the product appearance may cater to a certain part of the audience.
Dong Mingzhu's open-mindedness in responding to the controversy is worth watching. In the face of negative evaluations, the senior management of enterprises adopts a calm and rational attitude, which plays a positive role in maintaining the brand image and consumer trust.
In the face of disputes, enterprises should understand market feedback through effective communication mechanisms, and at the same time, they should also assess the situation and make product improvements. Dong Mingzhu's statement shows that Gree Electric is willing to listen to the voice of consumers and optimize products where possible.
The "Rose Air Conditioner" controversy has sparked thinking about consumer needs. Market demand is changing rapidly, and companies need to stay sensitive to the market and flexibly adjust their product strategies to meet diverse consumer needs.
Behind the controversy is also a reflection of the issue of corporate brand positioning and market positioning. Enterprises need to be more precise in product design and promotion to target audiences to avoid overly broad or narrow market positioning.
The "Rose Air Conditioner was complained about" incident is a small episode in the context of fierce market competition. The diversity of aesthetics, the strategies of enterprises to deal with disputes, and market thinking are all topics that we need to go deep into. On the road of continuous progress, enterprises need to flexibly respond to market changes and maintain insight into consumer needs to continuously improve product competitiveness and brand influence.
Rose Air Conditioner was complained about Tudong Mingzhu in response